How to Create an Effective Knowledge Base

It’s where your customers will go when they’re confused about a feature, they can’t log in to their account, they need more information on your... Read more

FAQ Examples: What a Great FAQ Page Looks Like

Your FAQ page will never be the most exciting part of your website (and if it is, you might have bigger problems). However, it remains a crucial point... Read more

9 Characteristics of a Killer FAQ Page

Your FAQ exists for one purpose: to stand in for the human who’d be present and available if your website was a brick-and-mortar shop. When done... Read more

Introducing the FAQ Page

When a prospect or return customer lands on your website, it’s like they’re walking into your place of business… with one obvious, but... Read more

Creating Compelling FAQ Content

“Frequently asked questions” isn’t code for something more complex. It doesn’t refer to the questions you wished your prospects were asking... Read more

Prioritizing User Experience (UX) on Your FAQ Page

In our section on FAQ content, we discussed best practices for your FAQ copy. But no matter how well written your FAQ content is, it’s not going to... Read more

Increasing Conversions and Engagement on FAQ Pages

If a prospect is asking questions about your product, they’re at least expressing an interest in buying what you’re selling. This means that your... Read more

FAQ Page Checklist 

Your company’s FAQ can be the difference between a frustrated site visitor, and one who experiences both great UX and clarity about your business.... Read more