Customers

Finding Reviews: Mastering the “Found” Testimonial

Found testimonials are already written and ready-made—whether in your email inbox, online, or elsewhere. They don't require time or energy from your client, but they do demand that you change your idea of what a testimonial "looks like." Know where to look. Read more

5 Strategies for Soliciting New Testimonials

Asking customers for testimonials gives you much more control over which features of your product or service get emphasized than searching for unsolicited good words about your business does. That's why the direct ask is so powerful. Read more

Contact Us Forms and Pages

A lot rides on your Contact Us form: It's often your company's first point of contact not only with your prospects, but with every visitor type who comes to your website. Yet contact forms on the whole have a dismally low conversion rate. Design a contact form that inspires communication. Read more

Best Questions to Ask for Better Testimonials

How you ask your survey questions makes all the difference between a weak testimonial and a persuasive one. Posing strong questions helps clients give you powerful "before-and-after" content for your testimonials... just be careful about staying honest as you edit their responses for your website. Read more

Online Scheduling Forms and Pages

Exceptional UX on an online scheduling page means a no-distractions, no-surprises, mobile-friendly set of forms with as few fields as possible and a clear path for your prospective client. See how a few service-based businesses do all these things on their own scheduling pages. Read more

Examples of Great Testimonials

There are more mediocre testimonials out there than there are exemplary ones. See some of those outstanding testimonial examples in action, and understand what elements make them so good. Read more

Using Testimonials to Increase Conversions

Your clients' good words have been collected... but the work isn't finished yet. Now it's time to strategize where to prominently and intelligently place them on your business website, and to use design elements to draw your visitors' eyes to them. After all, those testimonials are there for the sake of conversions. Read more