How to Create an Effective Knowledge Base

It’s where your customers will go when they’re confused about a feature, they can’t log in to their account, they need more information on your... Read more

How to Respond to Negative Feedback in Customer Reviews

As important as they are for your business, there can be a dark side to reviews. Any time you open the door for feedback, whether it be privately... Read more

Finding Reviews: Mastering the "Found" Testimonial

Unless you’re a brand-new business, there’s a very good chance that people are already talking about you (and hopefully in a good way). As... Read more

5 Strategies for Soliciting New Testimonials

If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more

Contact Us Forms and Pages

Here’s a fact worth chewing on for a moment: Contact forms have a conversion rate of around 1%—the lowest conversion rate of any type of web form.... Read more

Best Questions to Ask for Better Testimonials

Not every customer will know the elements of a good testimonial (in fact, most won’t), so it’ll be up to you to help guide them. The easiest way... Read more

How to Create Effective Online Scheduling Forms

Gone are the days when a prospect would pick up the phone to call you, and you’d open your paper planner to choose a time that worked for both... Read more

Examples of Great Testimonials

Stop for a moment, and think of a few customer review or testimonials you’ve read. From those, focus on one example testimonial that’s persuaded... Read more

Using Testimonials to Increase Conversions

Your testimonials are collected, edited, and finally ready to be published. Now’s the most important step: putting them in front of your... Read more