Over the course of the preceding pages, we’ve dug into best practices for the copy on your ecommerce site’s product and category pages. We began... Read more
Copywriting
Creating Compelling FAQ Content
“Frequently asked questions” isn’t code for something more complex. It doesn’t refer to the questions you wished your prospects were asking... Read more
Button Copy: Making Your CTA Persuade
The virtual real estate company Empire Flippers saw a 33% increase in conversions when they changed their button copy from “Join Us!” to “Make... Read more
Best Testimonials Pages: 4 Examples to Learn From
The bulk of your website probably consists of copy that sings the praises of your product or service, boasts about its features and benefits, and... Read more