Copywriting

Writing Killer Product Copy: An Introduction

Any product will only be as good as the information presented with it: Product descriptions are the #1 element contributing to customers' decision to purchase. Learn the benefits of good copy, and consider whether you'll DIY or hire a copywriter. Read more

SEO 101 for Ecommerce: Finding the Best Keywords for Your Online Store

Good ecommerce SEO means discovering what your market is searching for; and optimizing your page titles, meta descriptions, tags, and product descriptions with the strongest keywords. Use Amazon, your competitors, and more for keyword research. Read more

What Makes a Good Keyword for Ecommerce?

There are four characteristics of great ecommerce keywords: They have decent search volume, low competition, high buyer intent, and high relevance. Learn what each of these elements means... and what tools to use to measure it. Read more

Best Practices for Ecommerce Keyword Placement

You've done your research and narrowed down your keywords: Now it's time to place them strategically on product and category pages without cannibalizing. Learn how to assign keywords to pages to help Google understand what you want to rank for. Read more

Writing Killer Product Descriptions that Convince and Convert

A good product description does more than "describe" the product at hand. It sells your product by educating consumers on its benefits, its USP, the pain points it solves, and why it's the best possible solution for them. Make the most of this ecommerce element. Read more

Using Psychology on Product Pages to Increase Sales

The best product pages leverage psychology to influence prospect behavior and boost online sales—by invoking feelings of urgency, desire, excitement, trust, and/or the fear of missing out. Incorporate these strategies where it most counts. Read more

The Best Ecommerce Product Copy We’ve Seen

There's nothing like seeing great ecommerce copy elements come together at once. Take a look at four of our favorite online shops, and follow along as we point out the elements that make those pages so good. Read more

Creating Compelling FAQ Content

Creating compelling FAQ content is as much about the answers as it is about the questions. It means posing actual frequently asked questions (even the difficult-to-answer ones); getting your tone just right; and aiming for brevity, variety, and currency. Read more

Button Copy: Making Your CTA Persuade

Your button copy needs to tell your prospect what they'll receive when they click. It should appeal to your prospects' best interests, create a sense of urgency, and possibly be spoken from your prospects' point of view. What's more, it should do all of this in only a few words. Read more

Best Homepages of 2018

Your homepage is the hub for everything your business offers: It wears a lot of hats and performs a lot of balancing acts. The best homepages manage to do this while maintaining a minimalist design. Read more

Best About Us Pages of 2018

Your About Us page gives a human face to your business and evokes (or cements) prospect trust. The best About Us pages pull prospects' heartstrings through company stories and core values, all while clearly describing what the business actually does.  Read more

Best Testimonials Pages of 2018

Testimonials are among the most powerful (and free!) marketing tools your company has. Good ones build your company's credibility and reputation, and can sway the strongest of cynics. The best testimonials pages present strong reviews while considering UX and conversions. Read more

Best FAQ Pages of 2018

FAQ pages can be tricky. As if determining what "frequently" means for your business isn't difficult enough, the page has to organize a collection of random questions, answer the ones you'd rather not answer, and stay on the pulse of incoming inquiries. The best FAQ pages do all of this. Read more