Best Practices for Ecommerce UX

Even if you aren't a designer, you need to know the basics of UX to create the best ecommerce store possible. Learn what those principles are and how to use them in our guide.

Chapters

Introducing Ecommerce UX

Before beginning your ecommerce UX journey, it's worth doing a few things: understanding the benefits of good UX, clarifying your target audience, recognizing that mobile UX is its own topic, and knowing how to conduct user research. Read more

Best Practices for a Great Online Shop Homepage

Your online shop homepage is your storefront window, and the cover of that proverbial book. Prospects will determine whether they're interested in your offering in a matter of milliseconds... so you've got to make that initial impression count. Read more

Best Design Practices for Your Product Pages

With individual product pages, you have the opportunity to display every product you offer—in all its glory. This is your chance to prove that each of your products is worthy of your business's name. Here are best practices for doing so. Read more

Best UX Practices for Your Ecommerce Shopping Cart

Average shopping cart abandonment rates have exceeded 68% every year since 2011—a surprising fact given the remarkable advancements made in ecommerce sophistication in that time. Learn best practices for better conversions in your online shop. Read more

Improving Conversions on Your Checkout Page through Great UX

Most of the reasons consumers give for checkout page abandonment—long processes, concerns about security, bad site navigation—can be rectified through better UX. Learn the traps, and how to avoid them. Read more

Best Practices for Live Chat

When your website visitors have a question, 73% of them want to answer it on their own... and they want to do so while they're still on your website. Live chat will give them the opportunity to do so. Learn best practices to give them a great chat experience. Read more