Before beginning your ecommerce UX journey, it's worth doing a few things: understanding the benefits of good UX, clarifying your target audience, recognizing that mobile UX is its own topic, and knowing how to conduct user research. Read more
Best Practices for Ecommerce UX
Your ecommerce website is going to draw real prospects looking to solve real problems—and every element of your site needs to support them in doing so. That's what we mean when we say "ecommerce UX": optimizing your site around their expectations, their psychology, and their buyer's journeys. In this ebook, we show you how to do so.
Chapters
Best Practices for a Great Online Shop Homepage
Your online shop homepage is your storefront window, and the cover of that proverbial book. Prospects will determine whether they're interested in your offering in a matter of milliseconds... so you've got to make that initial impression count. Read more
Best Design Practices for Your Product Pages
With individual product pages, you have the opportunity to display every product you offer—in all its glory. This is your chance to prove that each of your products is worthy of your business's name. Here are best practices for doing so. Read more
Best UX Practices for Your Ecommerce Shopping Cart
Average shopping cart abandonment rates have exceeded 68% every year since 2011—a surprising fact given the remarkable advancements made in ecommerce sophistication in that time. Learn best practices for better conversions in your online shop. Read more
Improving Conversions on Your Checkout Page through Great UX
Most of the reasons consumers give for checkout page abandonment—long processes, concerns about security, bad site navigation—can be rectified through better UX. Learn the traps, and how to avoid them. Read more
Best Practices for Live Chat
When your website visitors have a question, 73% of them want to answer it on their own... and they want to do so while they're still on your website. Live chat will give them the opportunity to do so. Learn best practices to give them a great chat experience. Read more
