Concept Testing Survey
What is concept testing?
Concept testing enables you to measure your customer's attitude towards a product idea by using qualitative and quantitative methods. It is an integral part of your product development cycle, enabling you to predict the success of your product and minimize the risks of a product failure. Be sure how your product is going to be received when you launch it.
Redefine your ideas and reinvent your product based on customer response. Concept testing is a great way to propose an idea to the crowd. By testing competing ideas, you will know why your customers prefer one iteration over the other. You could also use focus groups to research reactions within specific niches.
Concept testing for beginners
Whether you want to launch a successful marketing campaign, an ad, or a product, it is important to test the concept first. The fist step of a successful product launch is to make sure your customers love your idea. A good concept testing survey identifies false starts, bad strategies, and wrong positioning. Your concept testing survey should convince your customers to choose your idea over the competition.
The major components of a concept testing survey are:
Value for money
Your presentation of the concept should catch the attention of your customer. Describe the concept by using demographics, images, videos, and whatever you think would better explain the idea.
The key to capturing customer's attention is to show them why they need your idea. Ensure that it is relevant and applicable to their business.
Value for money
Convince your customer that your idea is a great value for their business. Zoho's concept testing surveys can help you discover how the marketplace sees your idea.
The more innovative your idea is, the more customers will want it. Think of ideas that would change the world, and we can help you predict if there is a potential market.
Always remember that it is not what you know about the product that makes the difference, but how your customers perceive the new concept determines product acceptance.
Effective concept testing with Zoho Surveys
Zoho Survey has survey templates to suit all requirements, including logos, messaging, ads, and campaigns. Choose from our collection of concept testing survey templates to develop your product with confidence. Run a product development survey and a concept testing survey to gather the information you need to launch a successful product.
Zoho Survey provides you with diverse features to help you with your concept testing, such as:
- Logic and personalization - Personalize your surveys and get focused responses.
- Collect responses anytime, anywhere - With varied ways to collect responses, listen to your customers anytime, anywhere.
- Responses in real-time - With the best-in-class reporting tools, you can collect your customer responses in real-time.