Image courtesy: Chris J Davis, Unsplash
Image courtesy: Chris J Davis, Unsplash

Everyone who spends a copious amount of time on social media knows how hard it is to start from scratch if you want to build a sizeable social media following, more so on Twitter. And as much as numbers don’t tell the complete story, it’s inevitable for a business to have a follower count that can double up as bragging rights.

Here’s how you can grow an audience on Twitter in four simple steps:

Craft a neat profile

Brands humanizing themselves on social media was a fad that has long passed. Users now expect a neat, crisp profile that gets to the point right away, and the first step to that is your Twitter profile. Make sure your profile picture and Twitter header are clean, high-resolution images that depict your brand. Include a bio that tells new followers exactly what your business stands for. And don’t forget to mention your website on your profile. Not only does this make for a convincing first impression, but it also makes getting the coveted Twitter verification badge for your brand easy. FedEx’s profile is a fantastic example of getting the Twitter profile right.

FedEx Twitter

Tweet, tweet and tweet

There are two sides to tweeting. The first is crafting tweets of your own. Although this includes promoting your brand and all of its content, it’s not necessarily limited to just that. Include behind the scenes news, articles relevant to your industry, blogs from influencers, interactive polls, opinion posts, infographics, absolutely anything pertinent to your organization. You can also monitor what hashtag is trending to either cash or put your own spin on it, which also helps gain visibility among people. When tweeting, make sure you generously use images, GIFs, and maybe even a few short videos. More often than not, visual content works better than plain, verbose tweets.

And while it’s not important to time your tweets to a tee when you’re just starting out, it helps to keep an eye on which tweets gain the most traction. Use a Social Media Marketing tool to find out when your audience is active, what type of content works best, and then put them together to schedule tweets later as your follower-count gets bigger.

The second aspect of tweeting is interacting with people. Got a compliment from a customer on Twitter? Retweet it immediately, or even better: quote the tweet and express your gratitude. A witty remark about your brand from a follower? Respond to it with a reply that would bring a smile on their face. This builds a good rapport with your social media circle, while also helping your account gain visibility among the right crowd.

Identify the right people

While some accounts boast a huge number of followers, it might not translate directly to all their tweets gaining traction. Once you’ve spent some time on Twitter, it is easy to identify the most active accounts in your industry and bank on their Twitter presence to rub off on you too. Look out for conversations related to your business or brand that are currently happening on Twitter and frequently involve yourself in them.

Apart from interacting with influencers and moving with the livelier social media crowd, you can also search for and follow the people you already follow on other platforms. This makes your brand more familiar to your followers, and the more often they see your profile, the greater are the chances of them interacting with you.

Bring in your followers from outside Twitter

In general, ensuring that a new social media account features on a different, already existing network is an excellent idea. Promote your business’s Twitter account on all other platforms. If a tweet does well, post it on your Instagram stories. Discuss your trends on LinkedIn, or even borrow trends from a different network and bring them to Twitter and start a conversation. Make sure your social media accounts are visible across channels and not limited to just one website. This will not only provide a good initial burst of active followers for your Twitter account but also keep the numbers snowballing over time.

Did we miss something? Do you have more ideas for increasing that follower-count? Let us know in the comments.

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