Around this time last year, we released Zoho Social for Agencies and committed ourselves to making Zoho Social the most effective social media management platform for digital agencies. With that, we empowered our agency customers to work more closely with their clients and reinforce their brand while doing it.

In March of this year, we received our Facebook Marketing Partner and Instagram Partner badges, and became one of the first tools to roll out support for Instagram Direct Scheduling—something that our agency and business customers have loved.

Today, we’re taking our commitment further by making Zoho Social a platform that helps businesses and agencies with all things social media marketing.

I’m super excited to finally spill the beans on our biggest release this year. There’s so much packed into this—including some of our most asked-for features and ones we believe will set us apart in this competitive market.

So, without further ado:-

Richer analytics. Deeper insights. An all-new Reports tab. 

Analytics plays a major role in social media management and it’s no surprise that our customers love the powerful stats and analytics they get with Zoho Social. Today, we’re announcing a revamped Reports tab that includes new data sets and graphs in an all-new interface, built from the ground up.

The new Reports tab gives you a summary of your stats such as Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression, while also letting you dive deep into each one of these areas. It will also include custom dashboards for our Professional and Agency edition customers.

We’re rolling out the new Reports dashboard to all our customers before the end of this year, and we’re excited to hear what you think of it. If you’re up for a private beta, do write to us at support@zohosocial.com and we’ll open it out for you!

Introducing Google My Business on Zoho Social

When it comes to digital marketing, search and social media complement each other. Google My Business (GMB) is a great example of that. Most online searches start on Google and as a business, your Google My Business listing is often the first impression your prospects get. GMB helps your business grow in and outside of your local area by helping you manage your Google My Business listing.

Today, we’re proud to announce the support for GMB on Zoho Social. This integration helps businesses schedule and publish posts to their GMB accounts, view and reply to the reviews they’ve received on their listings, and manage their presence across multiple locations using their GMB account on Zoho Social. Don’t have a Google My Business listing? This might be a good time to create one and start managing it.

The smartest social media publishing tool gets even better

While we work towards making Zoho Social the best all-in-one social media tool, we also understand the importance of its publishing capabilities. It’s not surprising that a lot of tools on the market focus on just scheduling and publishing—but we believe that social media marketing doesn’t stop there. It’s equally important to listen to what’s relevant, engage with prospects and customers, and measure what’s working for you on social media. Hence, we’re introducing a couple of new features that will give our customers a best-in-class publishing experience.

Maintain a consistent posting schedule with CustomQ

While a lot of our users love SmartQ—our AI-based publishing queue that suggests the best times to post depending on previous engagement—many of them prefer to have more control over their publishing schedules. The new CustomQ feature allows social media teams at businesses and agencies to ensure that their posts are spread throughout the day and week, by simply adding them to a predefined queue. This will help you save a lot of time while also improving social media engagement for the brands you manage.

Do more with the zShare browser plugin

zShare is the easiest way to share content—blogs, news, stories, and more—on social media. We’ve now taken it up a notch by making it simple for you to customize your posts for each social channel, before you schedule or publish them. That means you can now draft a 280 character tweet and a 22 character Instagram post in one compose window, and cross-post them together! If you aren’t using it already, download it for your favorite browser today.

Tighter integration with Facebook Lead Ads—say hello to Lead Forms and CRM field-mapping

Last year, we launched Facebook Lead Ad integration and enabled our customers to capture leads in real time and push them to CRM with the click of a button. Today, we’re introducing Lead Forms and CRM field mapping in Zoho Social. Facebook Lead Ads and Lead Forms integration now helps marketers manage their Lead Ad campaigns without leaving Zoho Social. It includes mapping and keeping 20 different fields (including custom fields) from Facebook in sync with the records in Zoho CRM, and tracking new leads (paid and organic) from Lead Forms. This lets you capture additional information—such as Ad Campaign, Ad Set, Lead Form, and Ad Account details—with your Facebook lead generation campaigns. You can even run a new Lead Ad campaign from within Zoho Social with the all-new Facebook Lightweight Integration (LWI).

Align your social media marketing and support teams with Zoho Desk integration

If you manage social media for a brand, you probably see posts from customers asking for help with products or services. How do you ensure that these customers get the right attention?

You can now convert a social post into a support ticket in Zoho Desk from within Zoho Social. This also lets you see if there’s an existing ticket associated with a social connection, before responding to them. Not only that, but Zoho Social customers can also look into the support history for the contact, including current and previous tickets, average response and resolution times, and more.

With this integration, we’re bringing together Zoho Social, Zoho CRM, and Zoho Desk to give you unmatched visibility into your social media conversations with your customers, across all touchpoints—marketing, sales, and support.

A refreshing new interface

While a lot’s happened under the hood, we also reimagined the interface for Zoho Social and gave it a refreshing look and feel. It’s currently in beta and we’d love for you to try it. While we hope you like it, it’s important for us to get feedback to make it even better. So please share your experience with us—we’re dying to hear it!

That’s all for now. Over the next few weeks, you’ll hear from us with more details on how we built each of these features, keeping you, our customers, at the center of it all. But that shouldn’t stop you from trying them out right now. We hope you love what you experience.

Please let us know what you think about these new capabilities. You can send us a tweet at @ZohoSocial, tag us in your Facebook posts with #ZohoSocial, or just talk to us in the comments below.

Here’s wishing you all a great Thanksgiving weekend and happy holidays ahead, on behalf of the Zoho Social team.

Praval
Senior Product Marketing Leader - Zoho