Create your own custom chatbots to automate operations like CRM integrated lead qualification, calendar synced scheduling, and real-time troubleshooting—with a deeply programmable WYSIWYG interface, and drag-and-drop widgets.
Artificial Intelligence (AI).
Businesses want to invest in its research, they’re racing to uncover its full potential, and they want to use it for automation and cost reduction. So do you.
Chatbots have quickly become common across digital media. Last year, a ballpark analysis of the major mobile messaging applications estimated their combined active monthly users at more than five billion. Natural Language Processing (NLP) and Machine Learning (ML) are taking big leaps, opening up new potential for businesses. While such chatbots can be entertaining, what real value can they add to your business?
Most chatbots in today’s market are quite basic. They can learn to improve their answers, but they can’t perform more complex functions like problem resolution or lead qualification. These capabilities are what make a bot self-reliant. Feeding pre-written forms to chatbots is the prevalent strategy in the market today. True automation means transferring human responsibilities while requiring very little to no human intervention.
We’re proud to introduce Zobot™ by Zoho SalesIQ, a deeply programmable custom chatbot-building platform. You can think of Zobot as modeling clay, which can be sculpted to fit your very specific requirements, when most other chatbot platforms are like Lego sets, which give you pre-made parts to create a vague shape of what you want. With Zobot, there are no limitations for customization. You can code your chatbot to perform any task or integrate with any internal database or software your business uses.
Here’s what makes Zobot different from the market’s offerings:
Chatbot developers naturally prefer code editors that let them customize with no constraints. On the contrary, marketers and salespeople want drag-and-drop editors for simplicity. So the market has two types of products: a deeply programmable developer interface and a drag-and-drop interface for non-developers. There is no “one size fits all” option.
To satisfy everyone without compromising on customization capability, Zobots offers a what-you-see-is-what-you-get (WYSIWYG) interface with drag-and-drop widgets and a Deluge editor.
This platform gives the user power to create anything from simple store navigation assistants to complex real-time troubleshooters. You can automate operations across business functions: ticket booking, delivery orders, webinar registrations, CRM-integrated lead qualification, calendar-synced scheduling, targeted engagement, and more.
To keep things even simpler for marketers and salespeople, the Zobot platform has a gallery with 15+ pre-built bots that cover the most common business verticals and functions. With these templates, all users need to do is tweak the language or tone of their bot and name it. They can build a chatbot in less than 5 minutes, without coding. The platform also integrates with Zia*, Zoho’s in-house, AI-powered conversational platform, giving your bot machine learning and natural language processing capabilities. Further, a powerful integration with Dialogflow—Google’s no-code platform for building conversational interfaces and chatbots—gives you the luxury of NLP in around 30 languages.
Most of the operations automated by your bot involve a lot of data. Chatbots have the capacity to mine tons of data from your users. A major problem with run-of-the-mill chatbots and builders is the difficulty of integrating with your existing business systems and databases. So while creating a scheduler bot is easy, syncing your meeting details with Salesforce accounts or Google calendar is often a hassle. That’s why Zobot makes it easy to create custom connections with third party software, native CRMs, and internal databases. With these connections, the bot creator allows third party software to gain authenticated access to and from the Zobot platform.
Getting into Zobot‘s head
Zobots are primarily built on three types of handlers: trigger, message, and context. These handlers are code snippets that get triggered at various points while the visitor interacts with your website. Using these handlers, you can customize your chat bot’s actions and messages.
This handler ascertains the who, when and how to initiate chats with website visitors. Visitors who meet set criteria can be met with different custom actions and messages.
The Message Handler is invoked when a website visitor initiates a chat with a bot. The visitor’s message is analyzed so the bot can respond with a message or initiate appropriate actions.
Once one of the handlers is executed, the context handler is invoked, and all input data associated with the executed handler’s context is collected. The bot then takes actions based on multiple data points collected from the visitor.
To give your data more power, we have a range of widgets and cards for receiving input or presenting the output in the most suitable format. Would you rather type out an address or choose a location on the map? Does it make sense to assign numbers to your emotions?
We have drag-and-drop widgets including single and multi-selection, sliders, calendars, maps, schedulers, feedback, link, and help lists available in the editor, so you can fit them to your business’s specific needs.
Zobot is also available for mobile apps, both on android and iOS.
To quote a few practical scenarios where Zobots can help:
CRM-integrated lead qualification
Zeplum Inc. is a cloud software business. The company uses a CRM for maintaining records of its customer base. Its website has steady traffic, which it realizes is not optimally harnessed. Zeplum can’t afford to employ a team exclusively for engaging their website traffic, and so they try Zobot on their website.
It designs its Zobot to connect with every website visitor, and then to ask a few preliminary questions like the nature, size, and requirements of their business. For those identified as high quality leads, the bot collects contact details and pushes the data into Zeplum’s CRM. The bot also creates a memo for the sales team to follow up on leads with maximum potential.
Zillium Realty has properties spread all across the state. Agents working with the company regularly travel to meet clients and visit sites. The company is growing and now requires a much better system to organize its appointments and schedules of agents. It sets up a scheduler Zobot on its website. Being integrated with Zillium’s calendar application, Zobot schedules meetings and visits by allowing clients to choose from available slots with different agents.
Joan has an e-commerce store with a decent customer base. On average, she receives hundreds of support requests everyday. During some peak business cycles, this number even touches a thousand. A lot of times, these requests arise either because of server errors, or much simpler issues that can be fixed by the user. To reduce the burden on her support agents, she wants to test Zobot.
Joan connects her Zobot with the store’s internal servers. All support requests are attended by the bot. First the bot performs a health-check on the server. In case of an issue, the developers’ Cliq channel is notified of it and the user is given an ETA on the issue. If no server issues are identified, the chatbot guides user to fix it. In the occasional instances where a problem is unsolved, the request is transferred to a human agent for further analysis. All queries related to updates on order/delivery status are also handled by the bot.
Personal shopping assistant
Robert is looking to buy a used car. A quick online search lands him on a website with a lot of listings. Right when he’s wondering how to find a suitable one, a chatbot pops up and asks for his preferences—everything from the age of the car and seating capacity, to his budget. On completing a few such questions, the bot presents pictures of used cars, along with their specifications and links to the respective product pages. Robert could easily make his choice from that small list of used cars. Within minutes he’s found the car he wants.
These are some simple applications of Zobot. Being highly customizable, integrable, and versatile, these chatbots can be designed to solve more complex business problems too.
There’s no number that Zobot can’t handle. Peak hours and unexpected traffic surges are no more a cause for worry. With such a bot you can be truly online 24/7. When operators are unavailable, your bot can perform pre-sales, marketing, sales, and support tasks for you. Whenever it can’t handle a request, it can create a ticket for the operator to take up when they’re back. There’s always an option for visitors to connect with human operators when they’re available.
Coming back to the point in question, what value can chatbots add to your business? You tell us.
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