Guide to choosing the right presentation tool for business events 

Business events offer powerful opportunities to showcase products, connect with customers, and build credibility. At the heart of these events are presentations—a tool that helps you tell your story and engage your audience. Whether it's a client pitch, conference, trade show, or expo, the success of these events demands more than just good planning. You need the right tools to tell your story, engage your audience, and deliver your message with impact.

With so many presentation software options available, how do you choose the one that best fits your event's unique needs? In this blog post, we will break down the key features to look for in content creation and delivery tools that support effective business storytelling.

What are business events?

Business events include a wide range of online and offline gatherings, where companies connect with stakeholders for specific goals, such as learning, networking, or showcasing their products and services. The nature of the event and composition of the audience will determine what would make your presentation successful.

 Types of business events

• Conferences: Large-scale thought-leadership events with keynotes, panels, and networking
• Seminars: Educational sessions targeting a focused audience.
• Trade shows: Industry gatherings where businesses showcase products and services
• Networking events: Informal meetups for professionals to connect and collaborate
• Product launches: High-impact events to unveil new offerings to customers, media, and stakeholders
• Training workshops: Hands-on sessions for employee learning and process training
• Webinars: Online events, either live or on-demand, designed for a virtual audience
• Corporate retreats: Team-building events that strengthen collaboration and culture
  
  Now that we know the different types of events in business, here's a quick look at why choosing the right presentation tool matters and the tips to choosing it.

Why does choosing the right presentation software matter?

There are several presentation software options available in the market that cater to a wide range of audience segments. But not all software suits every type of business, and it is important to keep in mind your presentation objective, business size, and other requirements. Here are some tips to choose the right presentation software.

 Tips to choose the right tool

• Support for dynamic content: Choose a tool that can handle complex media requirements and provide robust audio-visual playback capabilities such as testimonial videos, voice-over narrations, and live-streaming without glitches.
• Secure sharing options: Make sure that sensitive business data can be shared safely with both internal and external stakeholders with appropriate sharing levels and access restrictions.
• Customization and branding: Ensure the software also provides advanced functionalities like brand libraries, templates, and customization options to cater to the unique needs of audience and business events.
• Integration with other tools: The presentation software needs to be compatible and seamlessly integrate with other apps that you already use.
• Device compatibility: The presentation tool should facilitate streaming on large displays like TVs and projectors.

Zoho Show: Presentation software for business events 

• Prebuilt templates: Zoho Show’s prebuilt templates make it easy to create professional presentations without starting from scratch. With a wide gallery covering industries and business functions, you can quickly design slides that match your event’s needs.
• Branding kit: Libraries is a central repository feature in Zoho Show to store presentation templates, slides, and fonts. This is especially useful for creating branded decks to showcase your products and services.
• AI: With the power of Zia AI, you can overcome writer's block and generate slides topics and content effortlessly.
• Collaboration tools: Share your slide deck securely with internal teams, event organizers, or stakeholders. Zoho Show offers role-based access and restriction levels to prevent data loss and content override.
• Video integration: Videos are essential to keeping audiences engaged at business events. Zoho Show offers multiple add-ons, allowing you to insert high-quality videos directly into your slides from sources like YouTube and Pexels.
• Custom slideshow: Eliminate the hassle of creating multiple deck versions for different events. With the custom slideshow feature in Zoho Show, you can now create and present customized slideshows without having to create duplicate files.
• Auto-play slides: At exhibitions, where businesses need to showcase branding materials and promotional content such as company overviews or case study videos, you can embed them into your slides and set them to auto-play on large displays. This works especially well for kiosks, booths, and digital signage.
• Audio and video recording: Add narration through audio or video recordings to boost engagement. This feature is particularly effective for training sessions and workshops.
• Live stream and broadcast: For webinars and virtual events, use Zoho Show’s LiveCast or Broadcast features to stream slides in real-time and interact with a remote audience LIVE.
• Polls and surveys: During seminars or training sessions, the presenter can conduct surveys and polls in real-time to interact with their audience. The Zoho Survey integration with Zoho Show facilitates conducting these during events to capture audience feedback and suggestions.
• Apps for TV: Most business events use large screens and TVs to display presentations and other branding materials. Zoho Show has apps for Android devices and Apple TV that make it easy to stream content directly.
• Offline support: Not all venues guarantee stable internet connectivity. With the offline mode in Zoho Show, you can now save the presentation offline and present the slides without relying on a live connection.

Use the right presentation tool for your event 

Not every business event requires tools with advanced functionalities and capabilities. Whether you're hosting a conference, pitching to clients, or running a virtual workshop, Zoho Show offers the flexibility to deliver your message with impact. With features like custom slideshows, you can tailor the same deck for different audiences without creating multiple files. Features like auto-play slides, offline mode, and TV apps make it easy to run content seamlessly at kiosks or booths, even without a stable internet connection.

Zoho Show offers presentation software that is powerful enough for business and still simple enough for anyone to use. If you’re looking for a presentation tool that blends design, functionality, and team collaboration, it’s worth exploring.

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