The Conversion Playbook | Zoho PageSense

69
6 minutes

How everyday behavioral science can boost your business

Let's dive into the world of behavioral sciences and understand why it's imperative for you and your business. The cost of a miss How do you get to the end of a design cycle not knowing whether you're...

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How to use color psychology to drive website conversions

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133
6 minutes

How to use color psychology to drive website conversions

Humans are visual creatures. Our brains process visuals and colors faster than text. This means the first thing your visitors notice on your website are the images and colors you've used. Over the...

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56
7 minutes

How to optimize your website using emotion and meaningful data

As an optimizer, the first question you should ask your client is, "Why do people buy from you?" The most popular answers you're likely to receive are: The product, features, shipping, pricing, and...

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How to use analytics to optimizate your website

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58
5 minutes

Mastering analytics for optimization success

Analytics is about identifying correlations and trends in your data, while optimization is all about the cause and effect. However, the intersection of analytics and optimization can work wonders for your...

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120
5 minutes

Getting started with ecommerce personalization

Imagine you need stencils and head to a new stationary store to buy some. Since you've never been there before, you might spend more time than you'd like searching for what you want. In fact, you may...

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Building Strong Foundations to Scale Up Optimization Programs

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105
4 minutes

Building strong foundations to scale up optimization programs

According to you, what is a successful experimentation program? Running 20 tests a year? 50? 500? Well, the number of experiments you run has no bearing on the success of your testing program. Success is...

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The Most Valuable SaaS Customer Everyone Forgets

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69
5 minutes

The most valuable SaaS customer everyone forgets

Are you a marketer who wants to uncover the hidden gaps in customer acquisition? Do you feel overwhelmed by the idea of building complex email marketing game plans? Have you been tasked with growing...

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88
4 minutes

Why visitors are abandoning your website forms (and how to fix it)

No matter what business you are in, forms are an indispensable part of your lead generation journey. That's why marketers spend a fortune on different avenues to bring visitors to web forms. However, a...

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148
4 minutes

Elevate your marketing with website insights

If we were to attach a catchphrase to 2020, it has to be "change is the only constant". Everything from the way we worked, traveled, purchased, dressed—changed! For marketers, the year was a kick in...

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