ZOHO
Sign Up NowLOGIN
Visual
Therapy
PageSense logo
PageSense

The Conversion Playbook

Read industry best practices, strategies, and tips to stay on top of your conversion rate optimization game.

How everyday behavioral science can boost your business
View Post
  • 189
  • 6 minutes

How everyday behavioral science can boost your business

  • July 21, 2021
  • Pavithra Rajasekaran
  • Posted on July 21, 2021July 21, 2021
  • by Pavithra Rajasekaran
Let's dive into the world of behavioral sciences and understand why it's imperative for you and your business. The cost of a miss How do you get to the end of a design cycle not knowing whether you're...
View Post
How to use color psychology to drive website conversions
View Post
  • 424
  • 6 minutes

How to use color psychology to drive website conversions

  • June 24, 2021
  • Pavithra Rajasekaran
  • Posted on June 24, 2021June 24, 2021
  • by Pavithra Rajasekaran
Humans are visual creatures. Our brains process visuals and colors faster than text. This means the first thing your visitors notice on your website are the images and colors you've used. Over the...
View Post
How to Optimize Your Website
View Post
  • 106
  • 7 minutes

How to optimize your website using emotion and meaningful data

  • June 21, 2021
  • Pavithra Rajasekaran
  • Posted on June 21, 2021June 21, 2021
  • by Pavithra Rajasekaran
As an optimizer, the first question you should ask your client is, "Why do people buy from you?" The most popular answers you're likely to receive are: The product, features, shipping, pricing, and...
View Post
How to use analytics to optimizate your website
View Post
  • 108
  • 5 minutes

Mastering analytics for optimization success

  • June 08, 2021
  • Pavithra Rajasekaran
  • Posted on June 08, 2021June 08, 2021
  • by Pavithra Rajasekaran
Analytics is about identifying correlations and trends in your data, while optimization is all about the cause and effect. However, the intersection of analytics and optimization can work wonders for your...
View Post
ecommerce personalization
View Post
  • 297
  • 5 minutes

Getting started with ecommerce personalization

  • April 15, 2021
  • Aarthi
  • Posted on April 15, 2021April 15, 2021
  • by Aarthi
Imagine you need stencils and head to a new stationary store to buy some. Since you've never been there before, you might spend more time than you'd like searching for what you want. In fact, you may...
View Post
Building Strong Foundations to Scale Up Optimization Programs
View Post
  • 159
  • 4 minutes

Building strong foundations to scale up optimization programs

  • April 15, 2021
  • Pavithra Rajasekaran
  • Posted on April 15, 2021April 15, 2021
  • by Pavithra Rajasekaran
According to you, what is a successful experimentation program? Running 20 tests a year? 50? 500? Well, the number of experiments you run has no bearing on the success of your testing program. Success is...
View Post
The Most Valuable SaaS Customer Everyone Forgets
View Post
  • 175
  • 5 minutes

The most valuable SaaS customer everyone forgets

  • April 15, 2021
  • Pavithra Rajasekaran
  • Posted on April 15, 2021April 15, 2021
  • by Pavithra Rajasekaran
Are you a marketer who wants to uncover the hidden gaps in customer acquisition? Do you feel overwhelmed by the idea of building complex email marketing game plans? Have you been tasked with growing...
View Post
Form-Analytics
View Post
  • 198
  • 4 minutes

Why visitors are abandoning your website forms (and how to fix it)

  • April 13, 2021
  • Vaijayanthi Narasimhan
  • Posted on April 13, 2021April 13, 2021
  • by Vaijayanthi Narasimhan
No matter what business you are in, forms are an indispensable part of your lead generation journey. That's why marketers spend a fortune on different avenues to bring visitors to web forms. However, a...
View Post
Grow-your-marketing
View Post
  • 214
  • 4 minutes

Elevate your marketing with website insights

  • January 22, 2021
  • Vaijayanthi Narasimhan
  • Posted on January 22, 2021January 22, 2021
  • by Vaijayanthi Narasimhan
If we were to attach a catchphrase to 2020, it has to be "change is the only constant". Everything from the way we worked, traveled, purchased, dressed—changed! For marketers, the year was a kick in...
View Post