UTM Tracking

UTM Tracking

Track your form submissions and identify leads that came through a campaign. With UTM tracking in Zoho Forms, you can track form submissions from forms embedded in webpages or from forms shared as a link.

UTM parameters

To define UTM parameters for your campaign,

  1. In your form builder, under Share tab, click UTM Settings under Tracking Options and click Start Tracking.
  2. By default, campaign source, medium, channel, name, and term will be tracked. 
  3. You can define custom UTM parameters as well to track your campaigns. 
  4. Click Proceed to save your settings.

Website Tracking

Website Tracking helps you track form submissions received through a form embedded in a webpage. 

To track form submissions from a webpage,

  1. Add the UTM parameters to your website's URL.
  2. Define UTM parameters as shown above.
  3. Click Get Tracking Code under website tracking and copy the JS code.
  4. Paste the JS code in all your webpage's footer before the </body> tag.
  5. To view your campaign details, click All Entries and view under Campaign details. Alternatively, you can create a report and enable the UTM tracking fields under show/hide fields. 

Note:

  • Your campaign details will be tracked only if you include the campaign parameters in your website's URL.
  • If you modify your custom campaign parameters, you must generate a new tracking code and use it in your webpages to track your campaign metrics. 

Campaign URL Tracking

Campaign URL Tracking helps you track form responses by adding UTM parameters to your form's permalink. 

To add UTM parameters to your form's permalink,

  1. Define UTM parameters as shown above
  2. Click Generate Campaign URL under Campaign URL and enter your campaign details in the URL builder.
  3. Copy the campaign URL and share it with your audience.
  4. To view your campaign details, click All Entries and view under Campaign details. Alternatively, you can create a report and enable the UTM tracking fields under show/hide fields. 

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