It's been close to two years since we launched Zoho One, and offered businesses of all the sizes the ultimate package of inter-linked cloud software to run their entire enterprise.
And we offered it at a disruptive pricing.
While we have many happy customers, one question continues to follow us: How can you afford to provide all of this at such a low price?
For some, this triggers a slippery slope fallacy. Something this cheap isn’t sophisticated enough to impact your business.
Here is where we ask everyone to step back and think about it for a moment.
Are there examples of extraordinary pieces of technology that we use every day that are either very affordable or even free?
What about the humble web browser?
We take the technology for granted but it is not easy to develop at all. You sometimes run a dozens of tabs on your browser, and get a lot of work done while doing it.
How about the smartphone?
The semiconductor technology behind your smartphone is extraordinary and sure to boggle the mind of even the most tech-savvy person. The latest generation phones use the 7 nm process technology, a technology so complicated that even the biggest semiconductor fabricator is unable to keep pace with the advances. Mobile manufacturers are adapting these 7nm chips for the mobile processors. They offer both power and space reduction that will substantially improve the customer experience with the devices. Despite the level of complexity involved, that technology is within the financial reach of most of us today.
In the same vein, it becomes important to ask ourselves, if such sophisticated technology has become so affordable, why should enterprise software be priced so high?
Why should anyone get away with charging an average of $100 per user per month for their CRM? Is that price fair?
The capital costs associated with building and maintaining cloud computing networks has also fallen steadily. So it is only fair that the cost benefits are transferred to the users.
At Zoho, it has been our mission to focus relentlessly on making our software affordable to every company, no matter their size or revenue. We build our products with the knowledge and foresight that all sophisticated technologies eventually become affordable or even free. This line of thinking is embedded in our DNA.
We believe that extraordinary innovation can be offered at extremely affordable prices. Zoho One is a step powered by that belief.
What's your take on the high costs of SaaS products in general? Have you ever wondered if your business can get access to powerful automation tools at a much lower price point? Share your views in the comments. There is a good chance that you will discover major cost savings with us.