CRM customers expose how they’re integrating CRM into their business



CRM’s real power is when it’s integrated with your business’
applications and processes. Pulling that off is not easy though. And nobody I
spoke to at the CRM Evolution Conference in New York City had everything
integrated, but they were doing some integration. I asked attendees how they
were integrating CRM into their business processes today, and how they’d like
to integrate CRM into their business processes for the future.

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