Your product. Your brand. Our analytics engine
Zoho Analytics powers embedded analytics and white-label BI for ISVs, SaaS companies, agencies, and resellers. Pick the model that fits how you work.
- 16K
Customers
- 3M
Users
- 5x
Years in Gartner Magic Quadrant
- 60-80%
Lower TCO vs Tableau / Power BI embedded
Which describes you?
Each model uses the same Zoho Analytics platform underneath. What differs is how your users access it, whose brand they see, and how authentication works.
ISV / SaaS
Analytics inside your product
Your users log into your application and access analytics through a tab or section never knowing Zoho Analytics is running underneath.
See how it worksBest for:
SaaS companies, ISVs, and product teams who need multi-tenant analytics without building the infrastructure.
- SSO via SAML or JWT - one login, no redirect
- Tenant isolation with workspace-per-customer
- 150+ REST APIs for programmatic provisioning
- Full white-labeling: your logo, domain, colors
Agency
Branded client portal
Your clients log into a standalone portal in your own website (like analytics.youragency.com) and see only their campaign data, under your brand.
See how it worksBest for:
Digital marketing agencies, service businesses, and consulting firms that deliver regular data reporting to multiple clients.
- No SSO needed - clients log in directly at your website
- Each client sees only their own data
- 100+ data connectors: Ad platforms, CRMs, finance tools, databases and more
- Replaces manual spreadsheet and PDF reporting
Developer
Inline charts and reports
Embed individual dashboards or charts directly into your application pages using our REST API and iFrame/JS embed. No full analytics tab needed.
See how it worksBest for:
Developers who need specific visualizations inside existing pages - a revenue chart on a billing page, inventory stats on a supply dashboard.
- Time-bound embed tokens generated via REST API
- iFrame and JavaScript embedding options
- Dynamic filtering by user context
- Replaces manual spreadsheet and PDF reporting
- Works alongside SSO-embedded workspaces
OEM Reseller
Fully rebranded BI platform
Resell or bundle a completely rebranded Zoho Analytics instance - your name, your pricing, your relationship with the end customer.
See how it worksBest for:
Consultants, solution builders, and software vendors who want to offer BI as their own product rather than embedding it into an existing application.
- Complete brand removal - no Zoho trace
- Custom domain, email, and mobile app branding
- Rename AI features including Ask Zia
- Flexible OEM licensing and pricing models
How the models differ
Same platform, different configuration. Here's what changes across the four models
One platform, fully capable
Regardless of which model you choose, you get the full Zoho Analytics platform - not a stripped-down embedded edition.
100+ native connectors
Connect to databases, cloud apps, flat files, and marketing platforms without middleware.
Ask Zia - AI assistant
Natural language queries, AI-generated reports, anomaly alerts, and forecasting - built in, not bolted on.
Enterprise-grade security
SOC 2, ISO 27001, GDPR, HIPAA. Row-level security and role-based access control at every tier.
Self-service for end users
Drag-and-drop dashboard builder, ad-hoc analysis, and self-service reporting - scoped by role.
50+ chart types
From standard bar and line charts to heat maps, funnels, geo maps, and custom visualizations.
Scheduled reports and alerts
Automate report delivery by email or Slack. Set threshold alerts so nothing important gets missed.
Flexible deployment
Cloud (Zoho-hosted), private cloud, public cloud (AWS / Azure / GCP), or on-premise. Your choice.
Open API + JDBC / ODBC
Connect anything not covered natively. Custom data pipelines, Zoho Flow, and Zapier for long-tail integrations.
Hear from our happy customers
See all testimonials
Todd Penny
Founder & CEO - GoCodes"We opted for a white-label solution after being impressed by the flexibility, ease of use, low cost, and straightforward integration capabilities of Zoho Analytics. Today, our customers love it just as much."
Steve Dubane
Founder & CEO - Wingman Media"Zoho Analytics created a tremendous amount of value for the agency. The reporting is so substantial, so easy to do, and created stickiness for our business. We saved 60% of labor hours spent on reporting."
Dan Craddock
Co-founder - Catalyst"We use Zoho Analytics as our white-labeled BI solution. It has been a backbone for us, contributing majorly to our top line growth."