For most of us, surfing the web is relatively easy; there aren’t a lot of barriers, save a good internet connection, to keep us from reading or... Read more
Websites
4 Examples of Stellar About Us Pages
Your About Us page is where you get to tell the story of your brand. In a competitive market, a story can set you apart. But you can’t rely on your... Read more
Best Homepages: Five Examples for Design Inspiration
Web design is more of an art than a science. If there were one perfect form of a homepage or a store catalog, we would never see any of the wonderful... Read more
FAQ Examples: What a Great FAQ Page Looks Like
Your FAQ page will never be the most exciting part of your website (and if it is, you might have bigger problems). However, it remains a crucial point... Read more
How to Write Your Mission, Vision, and Values Statements
Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your... Read more
5 Top Tips for Your Business Website
Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s... Read more
Introduction to Product Photography
In the first ebook of this series—Building Your Ecommerce Website—we walked you through the groundwork of setting up your site, including the... Read more
Editing Product Images for Your Ecommerce Site
As a general business practice, we wouldn’t advise staunchly maintaining “perfection” as a goal: Otherwise, you’ll never bring your product to... Read more
Introduction to Ecommerce
On August 12, 1994, a headline appeared in the New York Times that read: “Attention Shoppers: Internet is Open.” The day before, a Philadelphia... Read more
Essential Integrations for Your Ecommerce Site
Let’s start by stating the obvious: What consumers see on the front end of your ecommerce site is just the tip of the business iceberg. They click... Read more