Your About Us page gives a human face to your business and evokes (or cements) prospect trust. The best About Us pages pull prospects' heartstrings through company stories and core values, all while clearly describing what the business actually does. Read more
Websites
Best Homepages: Five Examples for Design Inspiration
Your homepage is the first thing many visitors will see, so it needs to set the stage for who your business is and how it can help them. Our examples will show you how to create a homepage that does exactly that. Read more
FAQ Examples: What a Great FAQ Page Looks Like
Your FAQ page needs to collect as many questions as possible and display them to would-be customers (or brand-new customers in need of support), while still being easy to use. We have a roundup of FAQs that pull this off and takeaways you can implement in your own business. Read more
How to Write Your Mission, Vision, and Values Statements
Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your employees get... Read more
5 Top Tips for Your Business Website
Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s also... Read more
Introduction to Product Photography
It takes mere milliseconds for a prospect who's landed on your website to process your imagery and come to a conclusion about your brand. To say that images are powerful is an understatement. Learn the benefits of great product photography, along with the pros and cons of DIY and outsourcing. Read more
Editing Product Images for Your Ecommerce Site
Your goal is to create images that represent your product as accurately as possible... so by "editing," we mean "polishing." Background removal, color correction, and shadow manipulation are processes you should consider for your photography workflow. We also offer a list of tools, along with tips for finding a professional image editor. Read more
Introduction to Ecommerce
Chances are that you've purchased something (or hundreds of things!) online at some point in your life. But now it's time to think about ecommerce from a retailer's perspective. What is ecommerce; what does it entail; where does it happen; and why should you sell online? Read more
Essential Integrations for Your Ecommerce Site
So far, we've discussed payments, shipping, and analytics in setting up your shop. But there are many more back-end processes that need to happen to keep your business running: order management, inventory, accounting, email marketing, and more. Don't approach these as separate events, but as a single, seamless event: Your relationship with customers. Integrations and automations will allow for this. Read more
Introducing the Business Website Homepage
A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully. Read more