Good ecommerce SEO means discovering what your market is searching for; and optimizing your page titles, meta descriptions, tags, and product descriptions with the strongest keywords. Use Amazon, your competitors, and more for keyword research. Read more
SEO
What Makes a Good Keyword for Ecommerce?
There are four characteristics of great ecommerce keywords: They have decent search volume, low competition, high buyer intent, and high relevance. Learn what each of these elements means... and what tools to use to measure it. Read more
Best Practices for Ecommerce Keyword Placement
You've done your research and narrowed down your keywords: Now it's time to place them strategically on product and category pages without cannibalizing. Learn how to assign keywords to pages to help Google understand what you want to rank for. Read more
Best Practices for Optimizing Your Product Images
From a product photography perspective, "optimization" means ensuring your images load quickly and the keywords associated with them align with prospects' search queries. Both concern user experience and mean traffic for your website. Learn about file types, reducing file sizes, and coming up with keyword-rich file names and alt text. Read more
Identifying the Customer Personas and Keywords for Your Homepage
Getting the right traffic to your website requires that you create your customer persona, understand their pain points, and recognize what they search for when they're online looking for answers. This is how you'll determine your keywords for your SEO efforts. Read more
Optimizing Your Blog for SEO
Search engine optimization is something well worth considering in the planning stages of your blog... and then again with every post you write. This means thinking about keywords and keyword placement, long-tail keywords, strategic links, and more. Read more
Building Your Blog’s Audience
Once your blog content starts growing, you'll want to consider a deliberate promotional strategy to build your audience and reach prospects more quickly than your SEO efforts will. Methods include everything from guest blogging, to outbound links, to syndication. Read more