SEO 101 for Ecommerce: Finding the Best Keywords for Your Online Store

We began our examination of SEO best practices in the previous ebook, where we covered optimizing your product images. Now that you’ve taken care of... Read more

What Makes a Good Keyword for Ecommerce?

We began our dive into ecommerce keyword research in the previous section, where we defined search engine optimization (SEO); helped you clarify your... Read more

Best Practices for Ecommerce Keyword Placement

If you’ve been following along with us on our ecommerce journey, you’ve just done your keyword research, and you’ve chosen the best possible... Read more

Best Practices for Optimizing Your Product Images

Over the last few sections, we’ve offered you a primer on ecommerce product photography—from the equipment you’ll need to take strong product... Read more

Identifying the Customer Personas and Keywords for Your Homepage

As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more

Optimizing Your Blog for SEO

We probably don’t have to tell you about the importance of SEO, but here’s the gist of it anyhow: No one will read all that remarkable content... Read more

Building Your Blog's Audience

In one sense, the phrase “if you build it, they will come” is applicable to your blog and its audience. If you’re offering consistently solid... Read more