Think of all the actions you take on business websites in a given day. (No, really; we’ll give you a minute to think about it). We bet they include... Read more
Most Viewed
Cultivating a Diverse Set of Visitor Journeys
Think about all the websites you visit in a day, and your reasons for doing so. Your intentions may include education, reference, satisfying... Read more
Determining Your Blog's Ideal Reader
If your business is hosting a website, your goal is most likely to have that site seen by the highest number of prospects possible. In part, this is... Read more
5 Strategies for Soliciting New Testimonials
If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more
Telling Your Business Story Through the About Page
Once you’ve identified your target audience, and once you’ve articulated what you can do for them, give them what all readers crave: Give them a... Read more