The data entered into your email signup, account creation, contact us, and scheduling forms will be dropped into different platforms, from your CMS to your subscription management software. But there are some general best practices that all these forms have in common. Read more
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Cultivating a Diverse Set of Visitor Journeys
There's a full user spectrum to consider on your homepage, including your different buyer personas and the different journeys each of those personas will take through your sales pipeline. Make your homepage speak to all of them. Read more
Determining Your Blog’s Ideal Reader
For your blog to be an asset to your business, you must prioritize consistent, high-quality content that educates readers and adds value to their lives. This means being clear about your blog's goal and your reader persona, and keeping the buyer's journey in mind in your posts. Read more
5 Strategies for Soliciting New Testimonials
Asking customers for testimonials gives you much more control over which features of your product or service get emphasized than searching for unsolicited good words about your business does. That's why the direct ask is so powerful. Read more
Telling Your Business Story Through the About Page
There's a reason you chose the business you chose. That reason has a story behind it, and that story is what makes you unique among your competitors. Humanize your company by describing your values and the "why" of your existence. Read more