For most of us, surfing the web is relatively easy; there aren’t a lot of barriers, save a good internet connection, to keep us from reading or... Read more
Homepages
5 Ways to Showcase Your Value Proposition
If “above the fold” isn’t a term you know, you’re probably at least familiar with the concept. In the days before the internet, “above the... Read more
Best Homepages: Five Examples for Design Inspiration
Web design is more of an art than a science. If there were one perfect form of a homepage or a store catalog, we would never see any of the wonderful... Read more
5 Important Elements to Put Below the Fold on Your Company Homepage
Hopefully the space above the fold on your business’s homepage already features a strong benefit-oriented headline that tells visitors just... Read more
Best Practices for a Great Online Shop Homepage
Think about the last time you walked past the window of a brick-and-mortar store, stopped in your tracks on the sidewalk, and then walked through that... Read more
Introducing the Business Website Homepage
Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more
Identifying the Customer Personas and Keywords for Your Homepage
As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more
Cultivating a Diverse Set of Visitor Journeys
Think about all the websites you visit in a day, and your reasons for doing so. Your intentions may include education, reference, satisfying... Read more
Optimizing Your Homepage for Mobile Users
You probably don’t need to be reminded about the statistically massive number of mobile phone users worldwide (a number expected to surpass 5... Read more
Using Images and Videos on Your Company Homepage
Based on your own personal experience as an internet user, it shouldn’t surprise you to hear that the vast majority of us are visual—and that, as... Read more