Homepages

Best Practices for a Great Online Shop Homepage

Your online shop homepage is your storefront window, and the cover of that proverbial book. Prospects will determine whether they're interested in your offering in a matter of milliseconds... so you've got to make that initial impression count. Read more

Introducing the Business Website Homepage

A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully. Read more

Identifying the Customer Personas and Keywords for Your Homepage

Getting the right traffic to your website requires that you create your customer persona, understand their pain points, and recognize what they search for when they're online looking for answers. This is how you'll determine your keywords for your SEO efforts. Read more

Cultivating a Diverse Set of Visitor Journeys

There's a full user spectrum to consider on your homepage, including your different buyer personas and the different journeys each of those personas will take through your sales pipeline. Make your homepage speak to all of them.  Read more

Optimizing Your Homepage for Mobile Users

Mobile visitors will be viewing your site on smaller screens, navigating with their fingers, and searching under different circumstances than your desktop users. Optimize for these users through responsive design, adaptive design, or a dedicated mobile site. Read more

Using Images and Videos on Your Company Homepage

If the goal of your company homepage is conversions, you'll want to put some deep consideration into your hero images, multimedia, and image optimization. You'll also want to know where to find stock images if a photographer isn't in your budget. Read more

Homepage Checklist

Print out our homepage checklist and keep it near as you're creating or updating your business homepage. It will help ensure you've included all the important elements (and more!) we've discussed in this homepage content. Read more

Best Homepages of 2018

Your homepage is the hub for everything your business offers: It wears a lot of hats and performs a lot of balancing acts. The best homepages manage to do this while maintaining a minimalist design. Read more