Design

Introducing the Business Website Homepage

A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully. Read more

Button Design: Making Your CTA Pop

Button design elements include size, shape, color, dimensionality, responsiveness, and any icons the CTA may contain. These elements may seem inconsequential, but A/B tests show they have a significant impact on user behavior. Read more

Using Images and Videos on Your Company Homepage

If the goal of your company homepage is conversions, you'll want to put some deep consideration into your hero images, multimedia, and image optimization. You'll also want to know where to find stock images if a photographer isn't in your budget. Read more

Using Compelling Featured Images on Your Blog Posts

While your blog titles should be compelling enough to draw readers in, your featured images will likely be the first thing a reader sees. These images should be unambiguous and relevant to your post, SEO friendly, reflective of your brand... and used legally. Read more

Choosing the Right Design and Functionality for Your Blog

By "good design and functionality," we mean that your blog content is intuitively categorized and easily navigable, your most valuable posts are readily available, your conversion paths are evident, your readers can interact with your posts, and the page is an aesthetic delight. Read more

Best Homepages of 2018

Your homepage is the hub for everything your business offers: It wears a lot of hats and performs a lot of balancing acts. The best homepages manage to do this while maintaining a minimalist design. Read more

Best About Us Pages of 2018

Your About Us page gives a human face to your business and evokes (or cements) prospect trust. The best About Us pages pull prospects' heartstrings through company stories and core values, all while clearly describing what the business actually does.  Read more

Best Testimonials Pages of 2018

Testimonials are among the most powerful (and free!) marketing tools your company has. Good ones build your company's credibility and reputation, and can sway the strongest of cynics. The best testimonials pages present strong reviews while considering UX and conversions. Read more

Best Online Shops of 2018

Your online shop faces obstacles to conversion that brick-and-mortar stores don't face. The best online shops overcome these obstacles through remarkable imagery and multimedia, copy that details all product specs and policies, and other UX elements to move users through the funnel. Read more

Best Business Blogs of 2018

Your business blog is where you'll consistently offer content marketing that educates and meets prospect and customer needs, confirms your business as an authority, and converts grateful readers—again and again—over the long term. But the best business blogs are about so much more than good copy. Read more

Best CTA Buttons of 2018

The call-to-action button is a small website element that makes a huge difference to your business. It's where the conversion is made (or isn't); and, thus, it's your final act of persuasion. The best CTA buttons are well-designed, contain compelling copy, and are intelligently placed. Read more