Design

9 ​Ecommerce UX Best Practices​ in Action (Case Study) ​

Not sure how to follow UX best practices on your ecommerce site? See how an award-winning online business uses them to great effect - and how you can, too. Read more

4 Examples of Stellar About Us Pages

Your About Us page gives a human face to your business and evokes (or cements) prospect trust. The best About Us pages pull prospects' heartstrings through company stories and core values, all while clearly describing what the business actually does.  Read more

Best Practices for Website Navigation Menus

Your navigation menu is like a series of doors embedded above-the-fold of your website, which open—hopefully intuitively—to the information each visitor is looking for. While menus... Read more

Ecommerce UX: 3 Examples to Learn From

What happens when it's time to think about all of your site elements together, and how can they work as a well-oiled UX machine for visitors? We look at three well-designed ecommerce sites and consider how they've implemented best UX practices. Read more

Best Homepages: Five Examples for Design Inspiration

Your homepage is the first thing many visitors will see, so it needs to set the stage for who your business is and how it can help them. Our examples will show you how to create a homepage that does exactly that. Read more

Creating Support Pages that Support Your Sales 

It’s a collection of pages with many names: “Support Center,” “Help Center,” “Contact Us,” “Customer Care,” “Customer Service”—even “Documentation.” And it outclasses your FAQ page insofar... Read more

5 Important Elements to Put Below the Fold on Your Company Homepage

Hopefully the space above the fold on your business’s homepage already features a strong benefit-oriented headline that tells visitors just enough about your offering—and in such powerful... Read more

Introducing the Business Website Homepage

A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully. Read more

Button Design: Making Your CTA Pop

Button design elements include size, shape, color, dimensionality, responsiveness, and any icons the CTA may contain. These elements may seem inconsequential, but A/B tests show they have a significant impact on user behavior. Read more

Using Images and Videos on Your Company Homepage

If the goal of your company homepage is conversions, you'll want to put some deep consideration into your hero images, multimedia, and image optimization. You'll also want to know where to find stock images if a photographer isn't in your budget. Read more