How to Develop a Powerful Brand Positioning Strategy

Chapters

Introducing Brand Positioning

When Lyft came onto the ride-sharing scene in 2012, it was up against a company that had—in just four years—become a giant in an industry of its... Read more

Discovering How Your Brand is Currently Perceived

In our introduction to brand positioning, we stressed that your company’s positioning strategy should ultimately revolve around the primary value... Read more

Understanding Your Competitors' Brand Positioning

As we’ve been discussing, a skillful positioning strategy is one that strongly differentiates your brand from every other brand in your industry.... Read more

Strategies for Differentiating Your Brand

If you’ve been following along on our brand positioning journey, by now you’ve taken stock of how your business is currently perceived by your... Read more

Creating Your Customer Persona

We’d like you to meet Anna. Anna is a 33-year-old marketing associate at a midsize company that’s seeing rapid growth. She was in a different... Read more

Defining Your Company's Mission, Vision, and Core Values

Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more

Coming Up with Your Company's USP and Value Proposition

In the last section, we guided you through the process of writing your company’s mission, vision, and values statements. These are essential... Read more

Writing Your Brand Positioning Statement

From the beginning of this content, we’ve asked you to practice the art of getting laser-focused, pinpointing the things that only first or most... Read more

Implementing Your Brand Positioning Strategy

Earlier in this content, we offered a list of questions to help you get to the heart of your brand positioning statement. They were: Where do I... Read more

Developing a Powerful Brand Positioning Strategy