Sometimes the best way to discover what your target market really thinks of your business is simply to ask it. If you’ve been in business for more... Read more
Using In-Depth Interviews and Focus Groups for Your Market Research
In the last section, we tackled the market research survey—that fixed set of questions you send out to a segment of your market for feedback on some... Read more
Best Practices for Moderating and Analyzing Interviews and Focus Groups
Deciding which method of primary research is the best strategy for your market research question is big enough to be its own topic. In the last... Read more
Conducting Observational Research for Your Business
In previous sections, we’ve discussed various forms of primary market research: research that draws information directly from prospects and... Read more
9 Characteristics of a Killer FAQ Page
Your FAQ exists for one purpose: to stand in for the human who’d be present and available if your website was a brick-and-mortar shop. When done... Read more
How to Turn Customer Surveys into Testimonials
There’s more than one way to ask for a testimonial from a customer. Searching online for customer reviews, scouring your email for client... Read more
The Business Benefits of Creating Mission, Vision, and Values Statements
Of all the things you have to attend to in your business, these three statements—your mission, vision, and company values—may not exactly be at... Read more
Introducing Ecommerce UX
When you’re building a website—regardless of what ecommerce platform you’re building it on—it’s easy to get so caught up in the details (the... Read more
Best Practices for a Great Online Shop Homepage
Think about the last time you walked past the window of a brick-and-mortar store, stopped in your tracks on the sidewalk, and then walked through that... Read more
Best Design Practices for Your Product Pages
When we discussed best UX practices for your online store homepage, we emphasized that your homepage is the virtual equivalent of your storefront…... Read more