In the last section, we guided you through a number of best practices for product descriptions. Over the course of that exploration, we touched on... Read more
The Best Ecommerce Product Copy We've Seen
Over the course of the preceding pages, we’ve dug into best practices for the copy on your ecommerce site’s product and category pages. We began... Read more
Introduction to Product Photography
In the first ebook of this series—Building Your Ecommerce Website—we walked you through the groundwork of setting up your site, including the... Read more
DIY Product Photography: Getting Your Equipment Together
If you’ve read our introduction to product photography, you’re probably clear by now about whether you’re going to outsource your product images... Read more
How to Take Product Photographs that Score Conversions
When we left you at the end of the last section, we recommended that you spend some time looking around—and getting inspired by—the product images... Read more
Editing Product Images for Your Ecommerce Site
As a general business practice, we wouldn’t advise staunchly maintaining “perfection” as a goal: Otherwise, you’ll never bring your product to... Read more
Best Practices for Optimizing Your Product Images
Over the last few sections, we’ve offered you a primer on ecommerce product photography—from the equipment you’ll need to take strong product... Read more
Examples of Great Ecommerce Product Photography
Over the course of this ebook, we’ve given you the tools and the knowledge to get started on your product photography journey. We’ve discussed the... Read more
Introduction to Ecommerce
On August 12, 1994, a headline appeared in the New York Times that read: “Attention Shoppers: Internet is Open.” The day before, a Philadelphia... Read more
Choosing the Best Payment Gateway for Your Ecommerce Business
So you’ve decided to bring your business online? Well, first of all, congratulations. Now is certainly the time to jump on the ecommerce bandwagon;... Read more