In one sense, the shopping cart for your online store plays the same role that the shopping cart in a brick-and-mortar store plays: It’s where... Read more
Improving Conversions on Your Checkout Page Through Great UX
Although an online shop offers a huge opportunity to increase revenue, business owners shouldn’t assume that their experience in driving... Read more
Best Practices for Live Chat
Think about the last time you were shopping online, and—at checkout—realized you had a question. Maybe you wondered what would happen if that... Read more
How to Write Your Mission, Vision, and Values Statements
Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your... Read more
5 Top Tips for Your Business Website
Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s... Read more
Writing Killer Product Copy: An Introduction
In our last ebook, we took a deep dive into what’s arguably the most crucial element of your ecommerce site: your product photography. There’s a... Read more
SEO 101 for Ecommerce: Finding the Best Keywords for Your Online Store
We began our examination of SEO best practices in the previous ebook, where we covered optimizing your product images. Now that you’ve taken care of... Read more
What Makes a Good Keyword for Ecommerce?
We began our dive into ecommerce keyword research in the previous section, where we defined search engine optimization (SEO); helped you clarify your... Read more
Best Practices for Ecommerce Keyword Placement
If you’ve been following along with us on our ecommerce journey, you’ve just done your keyword research, and you’ve chosen the best possible... Read more
Writing Killer Product Descriptions that Convince and Convert
If you’ve been reading our ebooks as you set up your ecommerce store, you’ve got a batch of strong product photographs that are ready to go live.... Read more