How to use Instagram aesthetics for brand-building
If you’re a business on Instagram, you know it’s not easy. On the fastest growing social network with people’s feeds refreshing every ten seconds, you’ll need to bring your A-game…
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socialmediamarketing
18 posts
Integrating WhatsApp with your brand’s social media marketing
Storytelling in 280 characters, designing catchy mailers, and grabbing eyes with breathtaking photos—marketers have done it all. As social media today has grown into a multifaceted beast, marketing strategies and…
The 20 social media marketing experts to follow in 2019
Social media is a dynamic, ever-changing landscape, with networks shifting gears routinely—whether it’s rolling out new guidelines, new curve-ball policy tweaks or even API changes. For businesses who want to…
The Grinch who stole social media
It’s a winter evening and you’re sitting comfortably with your gadget in hand, scrolling through the endless stream of social media updates. More than once, a blob of green pops…
Take the hat off: A Guide to practicing ethical SMM
An introduction to Black Hat marketing Imagine you’re at a crowded marketplace bustling with people. You can shop for virtually everything here, from real estate to advertising space—even tools that…
The 9 best Content Marketing tools for your business
They say the best things in life come free—or at least with a free trial to help you to make the right decision for your business! Since we’ve already discussed…
How to use Twitter threads for brand building and engagement
Happy Anniversary to the Twitter thread! ✨ That’s right. It has been a whole year since Twitter officially rolled out a feature that’s used across the board, by millions of…
Campaign ideas to rake in Social Media engagement this Holiday season
Who said holiday specials don’t have to start and end on your TV (or streaming platform). If you’re a business looking for a sales spike from some seasonal marketing, this…
The ultimate guide to Pinterest for businesses
When I say “Pinterest,” people often think of that place in the internet where you can plan weddings on an unlimited budget, get ideas for your next tattoo, or look…
Social Media Spring Cleaning 101
Getting started on social media is challenging for any business. Once you’ve started, you need to ensure consistent activity, and every single post you make has to follow a marketing…
10 tips for creating perfect tweets for your Twitter profile
There are a million ways to get creative on Twitter—but we’ll tell you right off the bat that there’s no one strategy to get you all the social media fame.…
Managing social media faux pas: A guide for brands
A misfired post, an awkward typo, a thoughtless tweet—we’ve all been there. Social media blunders aren’t ideal, but they happen to the best of us. Even the biggest brands make…
A Thanksgiving weekend checklist for social media marketers
170 million – that’s roughly the number of people who load their shopping carts on Thanksgiving weekend alone. It is also more than the entire population of Russia, which still…
The Hashtag Guide for Instagram
Before we dive into the basics of understanding how the ephemeral things we call ‘Hashtags’ can boost your Instagra-cred, let’s do a quick exercise. Can you spot anything wrong with…
Marketing in the vertical video era: Understanding IGTV
If you’re reading this, then it’s safe to say that you’re part of the Big Billion Club. We’re talking about Instagram, of course! If being named the fastest growing social…
How to choose the right hashtag for your brand
There are two kinds of brands (and people). The ones who hashtag with brevity and a measured hand, and the ones who open the floodgates, letting a deluge of hashtags drown…
Google+ is (finally) dead. Good news is there’s something better.
“The Post-Google+ era looks bleak—a landscape filled with directionless brands and its confused huddle of customers who have now been deprived of their familiar, safe space.” Perhaps in a distant…
5 brands who did emoji campaigns right & what you can learn from them
Every day, billions of emoji are being used by us to communicate with each other. Yes, you read that right. Billions. On average, at least 5 billion emoji are being used…