Image size guide for social channels
We should all know this by now: visual content rules social media. Across all channels, visuals consistently get better reach, impressions, and engagements, and social networks have even tweaked their…
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marketing
20 posts
Improve social media engagement for your business: Build some bears
This is a guest post from Jon Tromans, a digital marketing trainer from the UK. Jon has spent over two decades helping enterprises take their digital marketing game to the…
How to run the perfect Twitter chat
If your brand is on Twitter —and it should be—hosting a Twitter chat should be part of your strategy. It’s one of the better ways to gain exposure, engage with…
Ten tips to drastically improve your social media presence
When we talk about social media marketing, there are so many things to consider that it can often be overwhelming. And that’s totally understandable, because it’s pretty evident that social…
The essential Tumblr marketing guide
When it comes to social media marketing, the instinctive reaction is to think of popular networks, such as Facebook, Twitter, and Instagram. And that’s not surprising at all. While these…
The essential guide to Facebook lead ads
As a marketer, generating quality leads for your brand is always on your mind—it’s a constant search for a more effective way to reach new audiences, and generate leads that…
How to use Facebook to market your business
If you’re considering a presence on social media for your brand, Facebook is probably one of the first channels you thought of—after all, Facebook’s popularity cannot be overstated. There are…
How to leverage social media to promote your brand’s event
When it comes to promoting events, social media can be a very effective tool. Your attendees could be hanging out on Facebook, or Twitter, or Snapchat, or any of the…
How to craft your brand’s social media persona
There are multiple online marketing channels that brands can use, and social media is probably the most valuable of them all. This is because there are many marketing goals that…
The essential guide to social media engagement for your business
It’s happening—people are finally recognizing social media as an indispensible part of their marketing strategy. Social media is where everybody is, and it has permeated all demographics. This gives marketers…
The essential guide to marketing on LinkedIn
Among social networks that exist today, LinkedIn is unique, as people come to it expecting to consume professional content. As a network, it’s all about building connections, and it’s a…
The essentials of YouTube marketing
We all know YouTube. We’ve all spent entire evenings watching cat videos when what we actually wanted to see was something entirely different. YouTube is extremely popular; in fact, it’s…
Social media trends to look out for in 2019
The new year is upon us, and with it the growth of social media is only expected to continue. This projection estimates that 2.77 billion people will be using social…
WhatsApp marketing: A beginner’s guide
When people talk about social media marketing, they often think of popular traditional networks, such as Facebook and Twitter. But messaging apps are slowly catching up—and by number of active…
Essential cross-posting tips for small businesses
What’s that? You just launched a brand-new clothing line, and have a post ready to announce it? Great! Whip out that quirky headline! Sprinkle in some catchy visuals! Broadcast on…
The essential guide to Snapchat for businesses
On the face of it, using Snapchat to market your brand might seem counterintuitive. It’s always been seen as the app for smartphone-crazy teens who were inexplicably drawn to disappearing…
Taking a stand on social media—doing it, and doing it right
The world’s changing. Gone are the days when companies could take a neutral stand or simply refuse to comment on social issues. More and more consumers are expecting brands to…
A Guide to Marketing on Twitter
With over 335 million active users monthly, Twitter is a great social network for marketers to focus on. While setting up the account may be simple, the challenge lies in…