As more and more employees focus on their career development, organizations are adopting the 360-degree feedback system to run more meaningful performance reviews. But, what is 360-degree feedback? How does it work, and will it suit every organization? In this blog post, we are breaking down the basics of this comprehensive approach to employee feedback.
What is the 360-degree feedback system?
360-degree feedback, also referred to as multi-rater feedback, is an aspect of the appraisal process that enables employees to receive feedback from people they work with. Usually, employees will be rated by their peers, managers, and their subordinates.
For instance, say you lead the HR team at your organization and want to evaluate the performance of one of your recruiters. Let's assume that this particular recruiter worked with the marketing lead to hire for the marketing team. To provide useful reviews, you could ask the marketing lead to rate the recruiter's performance and provide constructive feedback, since they've worked closely with the recruiter. If the recruiter has direct reports and you want to evaluate their managerial skills, you could ask their direct reports to provide feedback on how well the tasks were delegated and if they understood what was expected from them when tasks were assigned.
360-degree feedback can be anonymous or not, depending on employee needs. Managers can then use the responses to set meaningful goals and provide relevant training programs to employees.
What are the pros of 360-degree feedback?
Here are some of the major benefits of including 360-degree feedback as part of your appraisal cycle:
Receiving feedback from everybody your employees have worked with will help managers and the employees themselves get a true understanding of their strengths and weaknesses. This will, in turn, allow these employees to take better steps toward building on their strengths and overcoming their weaknesses during the upcoming performance period.
360-degree feedback can strengthen teamwork and lead to better collaboration among your employees, since each of them provide constructive feedback to facilitate the career development of their colleagues. This develops a culture of trust and continuous development.
Reduces implicit bias
When managers receive feedback about employee performance from different sources, they're better able to make fair performance decisions. This also makes managers well-aware of every aspect of employee performance, fostering a culture of transparency and openness.
Keeps employees satisfied
Adopting 360-degree feedback for your organization shows your interest in helping employees progress in their careers without any bias. Since growth never stagnates, employees will feel satisfied and engaged.
What are the cons of 360-degree feedback?
One of the major disadvantages associated with 360-degree feedback is that, if an employee and their reviewer are not only very cordial terms, the reviewer may end up focusing on the employee's negatives rather than on providing constructive feedback. Another issue is that some reviewers may not have enough time, and they may fill out the surveys just for the sake of it, rather than thoroughly considering the employee's performance.
How to implement 360-degree feedback for your organization
If you are planning on adopting 360-degree feedback for your organization, here are five tips to keep in mind to get the best out of your new system:
Set clear expectations
Before you even start the process, get a clear idea of what you wish to achieve with 360-degree feedback. In most cases, this system is implemented to help employees become more aware of their performance and speed up career development. As you begin defining your system, you'll want to determine which behaviors you want to evaluate. Once you are clear on this, make your employees aware of how this new approach to feedback is going to help each one of them. Elaborate on what they'll be evaluated on and help reviewers understand which performance aspects to consider before providing feedback.
Decide how to collect feedback
Once you help your employees understand what is expected from them, get a clear idea of how you are going to facilitate the process. You'll want to decide on the type of questions you are going to ask the raters when it comes to evaluating different competencies. For instance, if you are evaluating an employee's communication skills, your questions can focus on critical aspects of communication including listening skills, empathy, open-mindedness, respect, presenting skills, and body language. Once you finalize the questions, determine how to collect responses from reviewers. Keep in mind that most performance management systems come with a built-in system that enables you to collect 360-degree feedback as part of the appraisal process; this way, the data is centralized in a single system.
Select the reviewers
It's critical to select the right set of people so that you get the useful insights required to improve employee performance. It's important that the reviewers have worked for a decent amount of time with the employee under review and have a fair working relationship with them. You'll want to verify that the relationship is ongoing or based on a recent collaboration, rather than based on interactions that reach too far back. Select a minimum of eight reviewers so that you can get a full picture of employee performance without any biased perspectives. Be sure to provide ample amount of time to reviewers so that they don't have to provide ratings and feedback in a hurry.
Communicate with employees
Once you've received all the feedback, encourage managers to draw insights and communicate their findings with employees as part of the appraisal process. Encourage your managers to also talk about how employees can develop their strengths and manage any performance blind spots. If possible, ask them to create a development plan with goals and KRAs for the upcoming performance period. Remind them to solicit feedback from the employees under review, too.
Adopting 360-degree feedback
360-degree feedback is a powerful tool that can help your employees move up in their careers. However, its success largely depends on how well you implement it at your organization. We hope this blog post gave you a clear idea of the benefits and processes involved in the 360-degree feedback system.
Zoho People's performance management system comes with a robust 360-degree feedback module to help performance administrators provide unbiased and useful reviews to their employees. Multi-raters can be selected from the system itself. Learn more about Zoho People's 360-degree feedback system.