Empower your sales and marketing team with cleaner CRM data

40% of B2B leads are junk, and these leads take up half of your sales team's time, whether trying to get in touch with them or cleaning out the CRM data to prioritize valid leads.

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sales and marketing - Zoho DataPrep

How can DataPrep help your sales team?

Cleaner CRM data means having a list of leads with all the necessary information needed for your sales team to easily get in touch with potential customers. With DataPrep, they can spend more time calling potential customers than fixing CRM data.

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    Don’t miss out on a single viable lead

    Your marketing team collects leads from various sources and events, but those leads are useless for your sales team until they're in your CRM. Streamlining leads and getting them onto a CRM platform is cumbersome—unless you use DataPrep.

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    Increase sales team productivity with cleaner CRM data

    By removing duplicate leads, fixing inconsistent values, and enriching lead information, your sales team can reach out to 20-30% more leads.

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    Score leads better with cleaner data

    Having messy data in your CRM makes your lead-scoring strategy less accurate. 70% of data analysts don't trust their analysis because the underlying data is not clean or prepared. Clean your data so you can understand your target audience and frame a better lead-scoring strategy for them.

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    Win more sales

    Cleaner CRM data has leads with high converting potential. With more quality leads in the pipeline, along with the help of AI prediction in your CRM, let your sales team focus more on the high-potential leads, so they can convert more sales.

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    Run hyper-personalized email campaigns

    Efficiently segment your leads based on target personas using the bucket transform, or analyze leads using automatic profiling to send personalized emails and messages to nurture your leads and get them sales ready.

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    Measure your marketing efforts easily

    Almost 45% of leads generated are junk leads. With DataPrep, you can segment and understand which campaigns get the most qualified leads and which are mostly junk. This will help in focusing on channels and platforms where there's a potential to bring in more customers.

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"Zoho DataPrep is a great tool for cleaning up data prior to importing it into Zoho Products. It helped reduce the time we spent migrating CRM data and third party Analytics data by 75 to 80%. It also significantly increased the number of rows that we were able to import and the accuracy of the data we were importing."

dave
Dave Staffuer

node9, llc

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