Conduct accurate market research with Zoho DataPrep
Data-backed decisions are vital to scale your business faster. But while businesses spend a lot of money collecting data for market research, they often ignore cleaning or preparing the data, leading to inaccurate business decisions.
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Data preparation is important for actionable market insights
When it comes to data analysis, there are a lot of outliers and inaccuracies hiding behind seasonal trends, and they can throw your analysis off track. Before you consolidate your data in a data analytics tool, it’s better to prepare it with DataPrep and weed out the problems for cleaner and more accurate data insights.
Start your data journeyWhy Zoho DataPrep for market research?
70% of business leaders don’t trust the outcome of their market analysis, because they're unsure of the quality of the data. Remove the guesswork from your research with Zoho DataPrep.
Prepare your own data—no need to hire a specialist
Zoho DataPrep makes data preparation simple. Just familiarize yourself with the platform, and you're all set to start preparing your data. Without any coding, you can bring data together from multiple sources and transform it with a few clicks.
Direct integration with Zoho Analytics
Zoho Analytics is one of the most popular data analytics platforms on the market. With our direct integration, DataPrep can help remove anomalies and clean your data to help you make accurate business decisions. Start building easy dashboards with your datasets, to measure various aspects of your business.
Easy data cleaning with 250+ transforms
DataPrep’s engine is powered by AI and ML, which can automatically predict data types, analyze data quality, identify errors, and suggest possible fixes. Our OpenAI integration makes it easy to manipulate data without complex formulas—just type out the scenario in plain English, and the AI does it for you.
Always have clean data ready
Once you've cleaned the data, you can save the data preparation steps as templates and run them for similar datasets in the future. With DataPrep’s data pipeline feature, you can set schedules to automatically fetch, prepare, and export data to Zoho Analytics or any other destination.
Get more out of your data
Market research often includes customer surveys and feedback. With DataPrep's key features, like sentiment analysis and keyword extraction, you can easily analyze user-generated content and label it for easy analysis.
Clean and prepare your data for a fraction of the cost
We believe that organizations of all sizes should benefit from the power of data. With DataPrep, you only pay for what you use. We have a pricing model that starts with a powerful free plan that's well-suited for SMBs.
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"Zoho DataPrep is a great tool for cleaning up data prior to importing it into Zoho Products. It helped reduce the time we spent migrating CRM data and third party Analytics data by 75 to 80%. It also significantly increased the number of rows that we were able to import and the accuracy of the data we were importing."
Dave Staffuer
node9, llc