KIT Global tracks tangible benefits using Zoho CRM

The company

KIT Global offers a broad spectrum of digital marketing services, catering to both B2B and B2C clients. With services like SEO, CPA (cost per action) models, mobile app marketing, and more, they help businesses enhance their online presence and drive growth. Operating across APAC, Latin America, and Europe, KIT Global continues to expand its reach.

KIT Global’s flagship offering is the KIT Platform, an innovative digital marketplace designed to connect businesses with expert marketing partners. Here, businesses seeking digital marketing support can choose from over 200 services on the Platform. KIT Global manages the entire project lifecycle, ensuring seamless execution. For partners and businesses expanding into new markets, KIT Global acts as a bridge, handling contracts and managing the legal and financial complexities across regions. They facilitate the sales process and provide full transparency by consolidating all project documents, accounting reports, and performance data in one accessible platform.

We spoke to Vera Soenkóva, KIT Global's Product Manager, to understand how KIT Global works and how Zoho CRM helped their growth. Her team of developers is responsible for KIT Global's digital presence, from design to development.

The partner

EasyToCheck is a premium Zoho Partner based in India, specializing in Zoho CRM and Zoho Creator. As a certified solutions Partner, they played a crucial role in helping KIT Global during the initial customization phase. From system selection to adding new users, EasyToCheck offered expert consultation and technical support.

The challenge

Before Zoho CRM, the sales team at KIT Global used Sheets and Excel to manage data. They needed to keep track of data from multiple offices in different regions, and tracking it in separate sheets created data silos. "We needed to choose the right system and check all those boxes like data storage, localization, and budgeting," Soenkóva said. Zoho CRM fit all of their requirements.

Solutions using Zoho CRM

• Tracking the revenue generation and lead conversion from marketing events using the Campaigns module in CRM.
• Tracking sales performances of multiple offices spread across regions with customized modules and Sales Pipelines.
• Zoho's AI assistant Zia gets insights from lead lists, giving them more precise and effective data faster.
• Using customized filters, they pull reports about the best selling products in each region.
• Tracking revenue with customized dashboards.
• Sales-managers track real time vendor and product performance using customized Product and Vendor modules.

• Safely testing new processes on Sandbox before implementation.

  Read the detailed story here.