How white label software can help you save time and money
- Last Updated: August 23, 2023
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- 4 Min Read
This is the third blog in our series on white label software. In this post, we will see how you can leverage white label software to save time and money.
The great thing about white labelling is that you don't need to build an application from scratch. The vendor provides the software solution; you provide the branding, and then package, market, and monetize the app.
6 ways white label software helps save time and money
- No need to enlist software development organizations or SMEs
- Rapid and deep customization options
- Expedited development cycles
- No need for quality assurance
- No scalability considerations
- Reduced maintenance
1. No need to enlist software development organizations or SMEs
Traditionally, software development has required involvement from specialized software development organizations and skilled subject matter experts (SMEs). The technical complexity of software development took years of experience to master, meaning those who possessed the necessary skills could charge a premium.
With white label software, there is no need to enlist the help of third-party professionals. This type of software can be deployed as soon as it's built to suit a company's needs. And because you can rebrand it without coding, there is no need to enlist SMEs to white label your application.
2. Rapid and deep customization options
With prebuilt software, there is little or no customizability. You can only deploy, access, or install it, and you cannot modify it in any way.
Meanwhile, white label software can be highly customized at a fast pace. You can quickly:
a) Customize the appearance of the application
b) Configure any supported payment gateway
c) Harness APIs (application programming interfaces) to integrate your app with external applications
d) Localize the application using the language of your target audience. Some white label software offer instant localization.
e) Personalize workflows to suit unique business processes
The ability to deeply customize white label apps rapidly saves a lot of time, and consequently, money.
3. Expedited development cycles
Conventional software development is a protracted and laborious process. It involves several stages. You must first identify your requirements and design a solution. Then, you code it, test it, and deploy it. Finally, you have to maintain it. Each of these stages can take months. So, to develop a full-fledged application, businesses must invest a few months in the best cases.
With white label software, development cycles are accelerated significantly. Developers can prototype in hours, and line-of-business users can rebrand applications in a fraction of the time required by conventional methods. White labelling (or rebranding) will take just a few days compared to months of effort involved in conventional software development.
4. No need for quality assurance (QA)
Software quality assurance (SQA) requires dedicated QA personnel to verify and validate the application. QA is essential to ensure the integrity, usability, and efficacy of any software solution. However, the effort involved typically results in additional expenses and extends the duration of the software engineering process.
White label software eliminates the need for QA. The vendor thoroughly tests the application before deployment and subjects it to stringent testing.
This reduces months of QA procedures for businesses.
5. No need to program for scalability
Scalability is an important consideration in software development. An organization's user base is not stagnant. It scales as the organization grows. In traditional software engineering processes, the software infrastructure has to be constantly modified to address a changing user base. This protracts the development process and often leads to additional expenditures.
In the case of white label software, the vendor engineers the applications to automatically adjust themselves according to changes in the user base. This saves time.
6. Reduced maintenance
Once you test the application and deploy it, there comes the arduous process of maintaining it. It takes significant and ongoing effort to add additional features, fix bugs in production, improve performance, customize further, and provide a better user experience.
With white label software, the vendor takes care of maintenance, and once the patches are ready, all users have to do is enable the upgrades.
With white label software, you don't need to reinvent the wheel each time you want to change or customize your application. After due diligence and evaluation of vendors, all you need to do is acquire the software solution, rebrand it, and monetize it. When the vendor upgrades, patches, or enhances the software solution with new features, you can simply install the updates, while maintaining the branding you have put in place.
This is the last blog in our series on white label software. Previously, we saw how beneficial white label software can be, and discussed the industries that have benefitted most from using them.
Low-code platforms allow you to build custom white label software. Low-code means you can develop applications without possessing advanced coding skills. How does it work? It's simple. These platforms provide a graphical WYSIWYG (What you see is what you get) user interface to develop apps. Just drag and drop the desired application components and you can develop and deploy custom white label apps up to 10 times faster than you could through conventional methods. If you want to customize these apps heavily, you can easily script your custom logic. The low-code approach to creating white label software is economical, fast, and straightforward. Read more about it below.
- Prasanna Venkatesh
Prasanna Venkatesh is a Marketing Analyst at Zoho, for the low-code platform Creator. His work experience spans Marketing, Software Engineering, QA, and Customer Support.
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