Marketing tools for ecommerce business
Marketing tools for ecommerce business

It's no secret that ecommerce marketing tools are important for businesses of all sizes. As an ecommerce business owner, you already know that just having a store is meaningless unless you can back your products with a solid marketing strategy to create brand awareness, increase customer loyalty, drive sales, boost conversions, and improve retention. 

While marketing can mean different things to different people, it can wholly be defined as the practice of telling people about your product (awareness), why they need to buy it (consideration), how to buy it (purchase), and why they should tell others to buy it too (advocacy).

In this guide, we'll go through a few tools that can help you make your customer's journey easy along each of these steps.


When it comes to ecommerce, brand awareness is key. Reaching new customers and building trust with them can be made easier by choosing the right marketing tools. These tools can also help you keep current customers engaged and interested in what you have to offer.

There are many different marketing tools available, and it can be tricky to decide which ones are right for your business, but we're going to look at a few of the most important ones, grouped by what they help you do.

Know your customer 

As an ecommerce business, it’s important to discover as much about your customer as possible. This means understanding their needs, wants, and behavior. It also includes understanding who your customer is, where they come from, and what they’re looking for. Let's look at some tools that help you learn this information.

Google Analytics 

Analyzing customer behavior is crucial when it comes to making business decisions. Google Analytics takes the cake for being the most popular free tool for analyzing website traffic that helps with this. It's a powerful solution that allows businesses to track website traffic and measure the effectiveness of their marketing efforts. With it, businesses can see how many people visit their ecommerce website, where they're coming from, and what they do when they land on their page.

It's used for tracking all sorts of activities like session duration, bounce rates, and conversion rates, as well as for reviewing online campaigns and more. These help businesses plan and, if needed, change tactics that may not be contributing to website traffic or sales or lead generation. Effective marketing is all about reinventing the business according to market needs and customer requirements, and Google Analytics will help you with that.


The ecommerce website is your primary outlet for marketing your products and services, so it's important to make sure it's well-designed and easy to use.

Unless you've been living under a rock, you probably know by now that SEO (search engine optimization) is important to organically help your pages rank better. Optimizing SEO in the right way will help your website rank above your competitor's. You'll want to make sure your online store is optimized to rank well on search engines, and that means including plenty of relevant keywords in the right places. You should also make sure that your ecommerce website is responsive so that it looks good on all devices.

Ahrefs and Semrush are brilliant tools with which you can figure out your SEO game plan. Ecommerce business owners can use them to perform keyword research and check the keywords their competitors are using to build search-friendly websites. Good SEO practices help increase organic search results, build credibility for your brand, and increase conversions. From your product pages and landing pages to your blogs, SEO is the major factor that drives traffic to your ecommerce store. From giving brand visibility to boosting traffic, SEO helps you build authority in your industry.

Get  discovered 

Platforms like Facebook, Twitter, and Instagram offer businesses a variety of ways to reach potential customers and grow their business. By creating a page for your business, it gives people a place to learn about your company and its products.

Social media 

Social media platforms are great for marketing your business because they provide a way to connect with a large number of people within a short amount of time. Let's look at some tools that help you with engagement.

Google Shopping 

Google Shopping can be a great way for ecommerce store owners to increase traffic and sales. By creating effective campaigns and providing quality product listings, owners can attract new customers and increase revenue.

Google Shopping is a free tool that allows ecommerce users to list their products on Google’s search engine. When shoppers search for a product on Google, they will see a list of relevant ads from merchants who are using Google Shopping. This allows ecommerce users to reach more potential customers and convert more sales. When a user performs a search, they are shown a list of product results along with prices and photos. Users can then click on individual products to see more information, including reviews. They can also add products to their shopping cart directly from the results page.

Meta Pixel 

A meta pixel is a code that is inserted into a website's source code. When someone visits the website, the meta pixel code collects information about the visitor, such as the web browser used, IP address, and type of device. This information can be used to help ecommerce owners improve their website's design, make better marketing decisions, and track the success of their online campaigns.

When the page or email is opened, the meta pixel sends information back to the server, such as how long it was viewed for, where it was clicked, and if it was downloaded. This data can then be used to create targeted ads and improve marketing campaigns. Meta pixel is a valuable tool for ecommerce businesses as it can help track customer behavior and identify areas of improvement.


Though social media is a powerful tool to reach new customers and grow your business, managing all of your social media accounts can be time-consuming. That's where Hootsuite comes in.
Hootsuite is a social media management platform that allows you to manage all of your social media accounts from one dashboard. You can schedule posts, track mentions, and analyze your performance. It acts as a social media manager for your business by managing and scheduling posts on time.
Hootsuite also has a built-in analytics tool that allows you to see how well your posts are performing. This is valuable for examining which posts are getting the most engagement and which are not.

Zoho Social 

Zoho Social is a great social media tool that allows businesses to create and publish posts, schedule posts, and track the performance of their posts. Zoho Social also provides insights into who is talking about a business on social media, what they’re saying, and how influential they are. That kind of information can be immensely useful for businesses to recognize their target audience and create content that resonates with them.

Additionally, Zoho Social offers a wide range of integrations with other marketing tools, making it a powerful one-stop-shop for online businesses.

Influencer platform 

Influencer marketing focuses on using key individuals (“influencers”) to drive the message of a brand or product to the larger market. These influencers can be anyone from celebrities and athletes to social media personalities and bloggers.

The goal of influencer marketing is to create a multiplier effect, where the influencer’s endorsement or message reaches more people as compared to an endorsement by the brand on traditional channels. One of the challenges of influencer marketing is identifying and targeting the right influencers. Fortunately, there are a number of platforms to fix this problem.


There are several ways to find and work with influencers. One popular method is to use a platform like Influencity, which connects brands with influencers. You can also search for influencers in your industry or target market and reach out to them directly. This platform also offers 20+ search criteria to narrow down on the influencers who will be effective for your brand. There is a dashboard to manage the campaigns and view the campaign reports.


Afluencer helps brands connect with influencers who have a large social media following and can influence the buying decisions of their followers. You can search for influencers by interests, requirements, and channels, among other criteria, and then choose to collaborate with them.


Emails and marketing automation are key tools for ecommerce businesses. Automation allows you to reach more customers with less effort, while email allows you to stay in touch with customers and keep them informed about your products. In addition, both tools can be used to build relationships with customers and encourage them to return to your store.


Email marketing is a form of direct marketing where you send emails to a list of contacts—who've opted in—to solicit new or existing customers.


MailChimp is a marketing automation platform to design, send, and track emails. It’s one of the most popular and affordable ways to reach your customers and subscribers.  You can use the tool to inform your customers about discounts, new launches, offers, sales, and more. These emails will prompt them to check out your website more often, thus convincing them to make a purchase, which is obviously an important part of the ecommerce business.

Zoho Campaigns 

Zoho Campaigns is a powerful email marketing solution that offers a wide range of features, such as visually appealing templates, customizable signup forms, effective customer segmentation, and, therefore, targeting capabilities. It also offers advanced reports and analytics for you to monitor the efficacy of your email communication. Online businesses can use Zoho Campaigns to create and send newsletters, surveys, and other content.

Marketing automation 

Marketing automation allows businesses to automate specific marketing tasks, including emails, customer interactions across platforms, and customized marketing workflows.
Marketing automation can be a huge time-saver for businesses, as it allows them to automate tasks that would otherwise require cumbersome work. It's also a way to better understand customer behavior and preferences, which can lead to focused marketing campaigns.
There are many types of marketing automation software solutions available, and it's important to find one that fits the needs of your business. When choosing a marketing automation tool, be sure to consider things like the features it offers, the size of your customer database, and your budget.


As an owner, it's important to find ways to manage your customers and grow your ecommerce business. ActiveCampaign is a versatile ecommerce marketing tool to do exactly that. It offers a suite of features for email marketing, automation, and CRM that will let you connect with your customers and keep them informed about new products or promotions. Additionally, ActiveCampaign’s segmentation tools help sellers target specific customers with the most relevant content and offers.


Omnisend is a great tool that can help you with your email marketing, SMS marketing, and CRM efforts. It lets you create email newsletters, send automated SMS messages, and track the results of your marketing campaigns. You can also use Omnisend to build customer profiles and send targeted messages to specific customers. Omnisend is a great tool for ecommerce store owners who want to improve their marketing efforts. It’s easy to use and provides a lot of functionality.


A strong brand can help you stand out from the competition, and it can also help you attract new customers. Creating a clear and consistent brand identity includes developing a logo, color palette, and typeface that represent the company’s values and mission. The brand identity should be applied across all channels, including the website, social media, packaging, and advertising. Here are some great tools that you can use for branding business.


There are many different tools and techniques that you can use to improve the design of your ecommerce site. One of the most important is to make sure that your page is easy to navigate. Customers should be able to find what they are looking for quickly and easily. You should also make sure that all of your product pages have high-quality images and descriptions.

Canva offers free and paid tools for creating designs. It’s a great tool for ecommerce store owners because it offers a wide range of templates and layouts specifically designed for online stores. With Canva, you can create personalized brand logos, images, brochures, and more. In addition, Canva allows users to create their designs from scratch, which gives store owners the flexibility to create custom designs that fit their brand.


With the rise in usage of social media, everyone is looking to grab the attention of the customer. And just posting images isn't enough anymore. Videos are a great way to get your message out there. They can be used to promote your products or services, create a brand identity, or even to educate customers about your offerings.

It's important to think about what you want to achieve with your video before you start making one. It can be for a video marketing campaign targeting a specific audience or a particular trend. Decide on the goals of your campaign and the type of videos you want to make.

With an easy drag-and-drop editor, customizable templates, and media library, InVideo supports video making in more than 70 languages.


The purchase rate metric is a good indicator of how well your site is performing and can be improved through marketing and optimization techniques. The purchase rate metric is simply the percentage of website visitors who make a purchase. This metric can be used to measure the effectiveness of your marketing campaigns and identify which channels are driving the most revenue. By tracking this metric, you can adjust your marketing strategy to ensure that you are driving more customers to convert into buyers.

Conversion Rate Optimization  (CRO)

CRO is an effective marketing strategy to improve the percentage of website visitors who take a desired action such as subscribing to a newsletter, completing a purchase, or filling out a contact form. It's all about understanding what motivates your customers and then making changes to your website design, content, and calls to action to make it as easy as possible for them to do what you want them to do.

There are many techniques to improve conversion rates, including A/B testing, user experience (UX) design, and landing page optimization. One of the benefits of utilizing CRO strategies is that it's an affordable way to improve sales. Unlike traditional marketing methods such as advertising and PR, CRO doesn't require a large investment in order to be effective. In fact, many of the techniques used in CRO are free or low cost.

Zoho  PageSense  

Knowing where your website's visitors are coming from and what they're doing on your site can help you solve crucial bits of engagement and conversion problems.

Zoho PageSense is a software program that allows online stores to monitor and manage their website traffic. It collects the data of website visitors, including where they're coming from, what pages they're visiting, and how long they're staying on the site. This data can be used to improve website design and target advertising, as well as measuring the effectiveness of marketing campaigns. PageSense provides users with a wide range of features, including website analytics, A/B testing, heat mapping, and conversion rate optimization.

This tool enables an ecommerce business to track the performance of their website and identify areas that need improvement. PageSense also provides users with insights into how customers interact with a website, such as a button that's clicked often or a particular fold of a website where they spend a lot of time. Information like this can benefit entrepreneurs who can then understand customer behavior and can plan on optimizing their website accordingly.


Hotjar allows users to see how people are interacting with a website—for example, which pages are most frequently visited and where people are clicking and scrolling to on pages. This can help website owners understand their customers and answer questions like these: What makes customers buy? Why do they abandon their carts? How can you get them to return? These questions will lead to solving bigger challenges like getting your customers to trust your site, making the purchase process easy and convenient, and more.


Ads can help direct potential customers to your site, where they can learn more about your products and potentially make a purchase. Additionally, ads can help increase brand awareness and create a positive perception of your company or product.

There are many different types of ads that you can use to market your ecommerce business. Some of the most popular include search engine advertising, social media advertising, and display advertising. Each type has its own advantages and disadvantages, so you'll need to decide which ones will work best for your business.

Facebook Ads 

If you’re an ecommerce business, using Facebook Ads is a great way to reach more potential customers. The ad targeting option of Custom Audience lets store owners drive traffic and sales to their stores. You can also use Facebook Ads to increase brand awareness or sell products directly through Facebook. You can target people based on their age, location, interests, and even their buying habits. This allows you to reach the right people with your ads and increase your chances of success. Another great thing about Facebook Ads is that they’re relatively affordable. You can set a budget that fits your needs and start seeing results quickly.

Instagram Ads 

Instagram is quickly becoming one of the most popular social media platforms with over 1 billion active users. This makes it a great place for ecommerce store owners to advertise their products. You can target customers according to specific demographics, making them even more effective. Have a clear goal for your ad, choose the right target audience, and create powerful visuals with a strong CTA and a link to your website.

Google Shopping  Ads

As an ecommerce store owner, you know that you need to use Google Shopping Ads as part of your marketing mix. They are a cost-effective way to reach potential customers, and they can be customized to match the needs of your business. For example, you can choose the keywords that you want your ad to target, and you can also customize the text and appearance of your ad. In addition, you can track how well your ad is performing so you can make adjustments as needed.

Google Shopping Ads provide an easy way for businesses to reach potential customers who are already interested in buying products online. Businesses can target their ads to customers in specific countries, regions, or cities, and can also target users based on the type of product they're searching for.

Abandoned cart tool  

There are many reasons you might need a tool to recover abandoned carts for your ecommerce store. Perhaps you're finding that people are adding items to their carts, but not following through with the purchase. Maybe you're seeing a high rate of cart abandonment for no clear reason and you need assistance identifying the issue.

Zoho Campaigns 

Zoho Campaigns customizes email campaigns according to the products that were left in the cart, the customer's location, or other factors. This can be an effective way to remind customers what they were planning to purchase, and it can also offer a discount or other incentive to persuade them to complete the purchase.

Zoho Campaigns also provides businesses with detailed reports on the success of their email campaigns. This allows businesses to track the progress of their campaigns and make necessary adjustments in order to improve the results.


Besides automatically sending email reminders to customers who left items in their shopping cart with a direct link back to the items they left behind, CartStack integrates with ecommerce platforms to provide data about what's being purchased, how customers are finding the products, and where they're dropping off in the checkout process. This information can help businesses optimize their online stores to improve sales and conversions. CartStack also provides A/B testing capabilities so businesses can test different versions of their pages to see which one performs better.


Advocacy is very powerful because it comes from a trusted friend or family member. When a customer hears a good recommendation from someone they know, they are more likely to trust the information and consider buying the product. Reviews allow potential customers to learn about your business from the perspective of people who have already done business with you. They can help build trust and give people the confidence to make a purchase.

Review tool 

Online shoppers are relying on online reviews more than ever to make purchasing decisions, meaning they're incredibly important for ecommerce businesses. They can help boost sales by providing potential customers with information about a product or service. In addition, online reviews can help businesses identify areas they need to improve.

A review tool is a piece of software that helps ecommerce merchants collect, manage, and publish product reviews. Online shoppers often consult reviews before making a purchase, so having a good review tool can help increase conversion rates. 

Stamped allows customers to leave reviews and ratings for your products, as well as photos and videos. This helps create a more engaging shopping experience for customers and can also help you collect valuable feedback about your products. is a powerful review tool that can help your business increase trust and sales with social proof. It has several features to make collecting, managing, publishing, and creating social proof easy. It also offers a number of other features, such as the ability to respond to reviews, manage reviews, and more. You can quickly collect reviews from customers on your site, in your store, or through email. Simply add the code to your site, and customers will be able to leave reviews with one click.


In ecommerce, time is money. That's where marketing automation comes in. Marketing automation is a process that saves you both time and money by using software to automate certain marketing tasks like email newsletters, customized email campaigns, social media posts, customer re-engagement, and more.


Zapier is a marketing automation tool that lets you connect different online services, facilitating integration and expanding your workflow automation potential. When something happens in one service, it triggers an action in another service. For example, you could connect your email marketing service to your CRM system so that new leads are automatically added to your CRM when they sign up for your email list.

Zapier helps to automate and optimize the business workflow by enabling the owner to share data between apps and set rules for managing workflows. Zapier, like Zoho Commerce, does not require coding knowledge, thus making you independent of developers to build any sort of integration for business.

Zoho Flow 

Zoho Flow is easy to use—to start, just create a new flow, add the steps you need, and specify the conditions that need to be met for each step. You can also add comments and attachments to help collaborators understand the flow better.

Once the flow is ready, you can share it with your team by inviting them to collaborate on it. They can then view, edit, or run the flow as needed. You can also embed flows on your website or blog to help people who want to use them without having to sign up for a Zoho account.


Marketing is one of the most important aspects of any business, whether it's an online ecommerce store or a brick and mortar location. It creates awareness for your business and is what gets your product or service in front of potential customers. At the end of the day, it's what helps you to stand out from the competition. 

If your product can be sold online, your product needs to be marketed even more. It can help upsell your products, reduce abandoned carts, get more customers, improve targeted email campaigns, and do so much more. Without effective marketing, your business will likely struggle to grow and succeed.

By using the right tools, you can improve your website's design, create engaging content, and reach a wider audience. Overall, using the right ecommerce marketing tools can help you boost your online sales. Before making your pick, be sure to research the different tools available and find the ones that are best suited for your business.

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