“Any sufficiently advanced technology is indistinguishable from magic”
— Clarke's Third Law
Artificial intelligence (AI) is certainly not a new or untapped concept for ecommerce businesses. Chatbots and personalized product recommendation algorithms all work on AI technologies. Augmented reality was another highly sought after AI tool in ecommerce with high potential for the future. It was pretty obvious that AI's role in ecommerce would continue to evolve and expand.
In general, there was the occasional chitter-chatter on AI and a cautious wait-and-watch approach to predicting how AI would transform the way we work. A popular essay in the Boston Review in 2021 predicted, "AI to make huge advances in the next two decades." Movies made us believe AI would take over the world in a distant future.
Well, guess what? We are in that future NOW!
Ever since OpenAI's ChatGPT went public in November 2022, the noise around generative/conversational artificial intelligence has exponentially increased. Hundreds of thousands of threads on Twitter, innumerable posts on LinkedIn, and scores of news articles and blog posts have been written about ChatGPT. When OpenAI released GPT-4 for ChatGPT, the more advanced multi-modal large language model in the second week of March, all hell broke loose. More than a hundred AI tools were launched that week alone. AI took on the role of a content writer, a filmmaker, a developer, a lawyer, and a doctor, and showed potential for even a clinical drug discovery!
The rate of rapid development and the influx of AI tools is both exciting and scary.
How can you best leverage this exhilarating and possibly life-changing AI technology to help your ecommerce business stay on top of the game?
A quick first step would be to use a good AI-powered tool to generate high-quality product descriptions to save truckloads of time and improve efficiency. If you are an ecommerce business selling thousands of products online, you know the importance of compelling product descriptions. They are your 30-second sales pitch to an online customer. They are often the difference between a purchase and an abandoned cart. In fact, a Google study suggests that 85% of consumers are influenced by the product content while making a purchase.They are simply nonnegotiable. No matter how good the user interface of your ecommerce site is or how attractive the image of the product is, it's the product descriptions that help you convert an explorer to a purchaser.
We have rounded up six popular AI product description generators that are high on value for small or medium businesses.
Let's first address the elephant in the room.
OpenAI's ChatGPT is a generative AI tool that gives the impression that it can pretty much do any job in the world (that doesn't involve manual labor) decently. When ChatGPT was launched, it was using GPT-3 where only text instructions could be completed. In its upgraded multi-modal avatar in GPT-4, ChatGPT can interpret images, audio, and videos for task completion.
This means it can not just create product descriptions based on your text inputs, it can also come up with great content for the images you upload. You can also get ChatGPT to write product descriptions in your own style as it is not limited by predefined style templates. The better the prompts, the better the result.
While the free version of ChatGPT currently uses the GPT 3.5 version, you can subscribe to ChatGPT+ for a nominal $20 USD per month which uses the latest GPT 4 for advanced task completion.
Your manual task is eliminated if you are using Hypotenuse.AI as your content assistant specifically for product description generation.
With a dedicated template for product descriptions, it is easier to use and requires just a few keywords from the user to get the job done. The best part about this product description generator is the option to use bulk uploads and catalog your content into different folders. You can upload your CSV/Excel sheet with products and keywords for bulk generation. It also allows for third-party integrations to easily connect your ecommerce store and generated product content.
It offers a free trial with 15 credits to help you get familiar with the system. If you enjoy the product, you can upgrade to the paid plans starting as low as $24 USD per month. Since they use purchasing power parity to arrive at prices, the cost may vary depending on your region. It offers an option for all to try the product without burning a hole in your pocket.
Initially named Jarvis.ai, Marvel threatening legal action forced the popular AI content assistant to rebrand itself as Jasper.ai.
The landing page lures readers in with its call-to-action that offers 10,000 free words to try the product. However, you do have to sign up and fill in your credit card details before experimenting with the product. The 10,000 free credits are then split into 2,500 words per day for a five-day trial with prices starting at $40 USD per month. With Jasper also offering AI image generation service through its Jasper ART, it is a deadly combination of value for content creators.
Smart Copy, formerly Snazzy AI, is a sought after AI tool with a whopping 90 use cases and templates available for writing SEO content with just a few clicks. With Unbounce, a conversion intelligence platform, acquiring Snazzy, the capabilities of the newly rebranded Smart Copy to generate unique content is extremely beneficial for ecommerce store owners.
While it only offers 10 credits for a free trial, a quick browse of the ecommerce-specific content templates suggests it is worth the buzz it is generating. Apart from the option to write catchy, persuasive, or bulleted product descriptions, it also helps you generate product ideas for your ecommerce business.
If you are still unsure about subscribing to the product, you can top up your credits before choosing what works best for you. Priced economically at just $40 USD per month for the unlimited plan, it helps you generate high-quality content while also saving you time and money.
Rytr is another popular AI writing assistant known specifically for its versatility in short-form content and for its intuitive interface that makes content creation a hassle-free process.
It has the capability to write in 37 languages, uses 20 different tones of writing ranging from "appreciative" to "worried," and has two formats of product descriptions (normal and bulleted). The best part? It's free forever and allows you to upgrade as you grow.
Copy.ai is an AI-powered content assistant that can help you write effective, personalized product description for your ecommerce business.
The clutter-free layout and clear demarcation for different templates allows you to generate content without any distractions. If you would like to use an AI tool to simplify your writing process without completely giving up control of content generation, Copy.ai may be best suited for your needs since it specifically asks for a summary of your products and not just keywords. It generates four different product descriptions for every input with an option to make more if you are not satisfied with the output.
While the free plan gives you enough leeway to play around and generate content, the Pro plan is also affordably priced at $24 USD per month and can be used to create different types of content.
Most of the AI tools mentioned can also be used to generate other content like marketing emails, ad copy, blog posts, landing pages, and other SEO content. There are more than 55 AI content writing assistants featured in G2 with many more mushrooming by the week since OpenAI released its Natural Language Learning Model GPT-3. Most of the current AI writing tools are based on GPT-3.
With GPT-4 launched in March 2023, expect more magic to be on the way.
Since January 2023, There's an AI for That, an AI-powered database, has seen over 200 new entrants with AI capabilities to ease work. There are over 2,800 AI tools in that ever-growing database which is by no means an exhaustive list.
AI is changing the way we interact, shop, work, do business, and—in all sense of the word—live.
It's worth noting that while AI tools can make our jobs easier, nothing trumps human creativity and the ability to think outside of the box. While, AI is helpful for creating product descriptions, it's recommended that you still read and edit the descriptions and personalize them to suit your business needs and brand style.
P.S. - This article was written by a human content creator.