As an online business owner, it's important to always be looking for ways to boost sales. One way to do this is by adding a Buy Now button to your ecommerce website. By strategically placing it, you can set up an easy way for visitors to purchase your products and services without having to leave the page they're on. It's especially convenient for those using a mobile device to shop, as it eliminates the need to navigate away from the page and back again. According to an ecommerce study by The Street, 53% of purchases come from mobile shoppers. This reconfirms that adding Buy Now buttons to your website can be a simple yet effective way to boost your revenue.
However, buyer behavior can be a tricky thing to understand. Some people are more likely to make a purchase than others. Buy Now buttons are also helpful for retailers because they encourage customers to make impulse purchases. When a buyer sees an item they like and can add it to their cart with just one click, they're more likely to buy it than if they had to fill out a form or go through a long checkout process.
In this blog, we'll look at how these buttons help shoppers purchase products faster and drive sales.
What are Buy Now buttons and how do they work?
A Buy Now button or a clickable CTA button is a graphical element used in ecommerce to initiate the purchase of a product or service. It's usually found on product pages but may also appear on other pages such as checkout or payment pages.
Also known as a "Purchase" button, these are not a one-size-fits-all element. In fact, the wrong type can cost you precious money and profits.
Buy Now buttons help speed up the checkout process by pre-filling in information like shipping addresses and payment methods.
How do Buy Now buttons drive website revenue?
When it comes to online selling, the Buy Now button is the key to success. Its primary purpose is to increase the conversion rate of potential buyers into actual customers. This can be achieved by making the process of buying simple and easy, with no additional steps or forms to fill out.
No matter which platform you use, it’s important to make sure that your Buy Now buttons are easy to find and that they stand out from the rest of the page.
Adding them on your website can help increase your revenue remarkably. There are many ways to add Buy Now buttons and get the most out of them. Here are 5 easy things you can do to build visibility and create buzz for your ecommerce website:
The right Buy Now button for your website
The design of the button is equally important. It should be easy to spot and must stand out from the rest of the page. Ensure that the Buy Now button reflects your branding and style guidelines.
Here are some proven statistics to keep in mind when adding a Buy Now button to your website:
In an experiment conducted by HubSpot, a red button outperformed a green button by 21%
According to an article by Geniusee, while most people didn't notice much of a difference between fonts, for those who have trouble with reading—the elderly, kids, individuals with poor eyesight or dyslexia—sans-serif font is the best choice.
The size of the average CTA button is is 47.9 pixels.
In an article by Net Results, the best shape for CTA buttons are rectangles with rounded corners.
Research by Convertize also says that adding an arrow to the CTA button helps buyers understand that it can be clicked to go to a later step or page.
These choices will help create a cohesive look and feel for your ecommerce store. It will also make customers feel comfortable to purchase from your site.
Placement of the Buy Now button in the right spot
You'll need to decide where you want the button to appear and what you want it to do. It's important to ensure that the purchase process is as easy as possible for your customers.
Research says that placing it in a prominent location like towards the bottom or to the right of content tends to perform better than other placements. Next, make sure that the button is properly linked to your shopping cart or checkout process. If customers have to search for this information, they are less likely to complete the purchase.
Buy Now button copy that drives sales
You only have a few seconds to grab the customer's attention. The copy on the button is crucial in making the customer click it. It should be clear and concise, telling shoppers exactly what they're getting by clicking it. This means using language that encourages customers to take action. Some tips for creating an effective Buy Now button copy include using strong verbs such as "Buy," "Save," and "Shop," and emphasizing the benefits of buying from your store, below.
You may also want to consider testing different versions of your Buy Now button copy to see which performs best for your business. Make sure your Buy Now buttons are properly linked to your shopping cart or checkout process. Nothing is more frustrating than clicking on a button that doesn't work.
Test the Buy Now buttons for your website
Different buttons can have a big impact on online profits. The right buttons can also help to improve customer satisfaction and loyalty. Test out different Buy Now buttons and see which ones work best for your business. Here are the most common types of buttons that can have a big impact on ecommerce sites:
Add to Cart vs. Purchase Now: When it comes to adding products to a shopping cart, there is a big difference between "Add to Cart" and "Purchase Now." The "Add to Cart" button allows customers time to think about their purchase, while the "Purchase Now" button encourages buyers to buy impulsively. In general, the "Add to Cart" button results in more sales, because customers have time to consider their purchase.
Check out vs. Continue Shopping: These two are important buttons on a shopping website. While the "Check out" button helps the customer place an order instantly, the "Continue Shopping" button lets them browse your website for some more time to add additional items to the cart. If your goal is to increase sales, you should use the "Continue Shopping" button so customers have more time and opportunities to add additional items to their cart.
By understanding how to use the Buy Now buttons, businesses can see significant boost in profits. A Buy Now button is a must-have on any website. With the right approach, it's possible to see a significant increase in revenue. By testing different strategies and measuring the results, businesses can find out what works best for them and their customers.
So, if you're looking for a way to boost your bottom line, consider all the points before adding Buy Now button to your website!