It's cost effective
You can deliver your message right to the inboxes of your audience by creating professional looking emails. It costs much less to reach a large audience than other direct marketing methods.
It's permission based
You can ask your subscribers to sign up for your mailing lists by adding sign-up forms or a 'Join-Mailing-List' button on your website. You build your mailing lists with the permission of your subscribers.
Reach target markets
Segment your customer lists based on interests or location. Send out target messages that are more relevant to the audience.
Track opens, clicks and responses. Email marketing makes it is easy to understand the performance of your efforts. It also helps you understand your audience better.
More customers, lesser efforts
Your most loyal customers can forward your newsletters to their friends and colleagues. You expand the reach of your campaigns and also get new customers.
Need more reasons to be convinced? Learn about the Email Marketing features in Zoho Campaigns.