A well-timed and relevant pop-up is without doubt the easiest way to grab the attention of your website visitors and persuade them to take an action on the page. It’s also one of the few marketing strategies that has stood the test of time.
If you’ve been thinking of employing pop-ups to take your visitor engagement up a notch, here's something perfectly timed for you—we’ve introduced pop-ups and banners in PageSense.
What type of pop-ups can I create using PageSense?
They show up at the center of the screen or take over the entire page. They're hard to miss, and your users don't have to deal with multiple windows.
They're simple and unobtrusive. They slide into your screen from one side, over the existing content.
These are your ultimate no-nonsense pop-ups. They either stick out from the top or bottom of a page and ensure your message is conveyed clearly without intrusion.
Under each of these pop-up types, you have predefined and blank templates that can be customized according to your requirements using the template builder. Moreover, we'll be adding more template options for you to choose from in the upcoming weeks.
So once you've zeroed in on the template, all you need to do is select the device and audience, enter the target pages, choose the trigger, and launch your pop-up. It's that simple!
When do I trigger my pop-up?
Nobody likes an unapologetic intrusion, so it's key to select the perfect timing to display the pop-up to your visitors. PageSense lets you choose when you want to trigger your pop-up.
You can select one of these following triggers:
On page entry: Shows up as soon as a visitor lands on your website
On page exit intent: Is displayed when a visitor leaves your website
On page scroll: Is triggered when a visitor scrolls halfway down the page
On time delay: Appears after a visitor spends a certain amount of time on your site
On custom event: You get to specify what particular condition triggers the pop-up. For example, let's say a new visitor clicks on the 'Buy Now' button, then you can trigger a pop-up with the first purchase discount' code.
With PageSense's pop-up configuration, setting up the timing of your pop-up is a breeze. You just need to test out the different approaches and decide which works best for your website!
How can I use these pop-ups?
As a signup form to grow your mailing list
What's better than a visitor giving you their information by choice? A carefully thought-out form with compelling fields can exponentially expand your mailing list.
As a means to notify your visitors about offers
Why do you think Black Friday and Cyber Monday are still a thing? Pop-ups with coupon codes and sale promotions can encourage your visitors to turn into customers, boosting your sales in no time.
As a source to distribute your content
Everyone loves free stuff, especially when it adds value to their skills. So when your pop-up offers free videos or ebooks that are relevant to your visitors' interests, it might act as an incentive for them to supply their information.
As a survey to gather feedback
The quickest way to get feedback is to host a survey within your website. Ask the right questions in your pop-up survey, and you're sure to end up with some valuable visitor feedback on your plate.
Honestly, your options are endless. If used right, pop-ups can be a real game changer.
How do I know if my pop-ups are performing well?
Don't worry! We'll do the math for you.
PageSense's Reports will give you an extensive analysis of your pop-up's performance and the responses you've received. You can see the number of visitors, visits, impressions, and conversions. Furthermore, you can drill down and see how your pop-ups have been performing over time and how visitors have been interacting with your form fields.
Here's a detailed step-by-step guide to help you out with pop-up creation - Create your first pop-up in Zoho PageSense
Do give it a try, and let us know what you think in the comments below. Your feedback will help us improve. TIA!