ProTips: 4 ways to convert more customers over the phone

This is a guest post by CallGear.

Phone calls are rushing in. Your call handlers have endless opportunities to close deals. Business is about to take off!

But wait—are the deals actually closing? What tactics are they using? Are they training new employees to utilize the most effective strategies? Do they know the most effective strategies?

Don’t worry, we have a few tricks up our sleeve that just might help. Here are four ways to convert more customers over the phone:

ProTip 1: Stop saying “Is now a bad time?”

We know it’s hard to avoid this statement, as you want your callers to be as polite and unobtrusive as possible. But here’s the thing, according to Gong.io, saying “Is now a bad time?” actually makes you 40% less likely to book a meeting with a potential client. That’s nearly half of your leads being thrown out the window over one line.

It’s time to test out some new opening lines. Keep track of what works, and stick to the most successful ones. You got this!

ProTip 2: Keep callers on the line

You know you’re doing a good job at selling a customer when they aren’t itching to hang up on you. The longer they stay on the line, the higher your chances are of closing the deal.

It might seem like an obvious tactic, but this doesn’t mean you should just keep talking. Find out exactly what the customer wants, and address those wants with accurate information about your product or service.

It’s a conversation, not a lecture!

ProTip 3: Find a mutual connection

Networking might not be your favorite word, but it is essential to finding success in business. What’s that saying again? “Any friend of a friend is a friend of mine?” Use LinkedIn, Facebook, Instagram, or other social networks to see if you have friends in common that might help you connect with a lead better.

ProTip 4: As soon as a potential customer opens an email, give them a call!

You’ve loosened the jar! Now you have to take the lid off!

All it takes is a little interest and some great timing. They’ve read about your offerings, you’ve got them on the hook, and now all you have to do is reel them in.

Remember to track your email every day so you can jump on these opportunities as soon as they arise.

Test these tips out for yourself and see what works best! Start calling your customers right from your CRM with the CallGear integration for Zoho CRM.


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