This is a guest post by Webkul.
If you're running a business on Zoho Commerce, you already have a powerful platform. It’s perfect for managing your products and reaching your customers.
But there's a common challenge many Zoho Commerce users face: The platform is built for single stores, not a marketplace. This means you're missing out on an opportunity to grow.
In order to expand what your customers can buy, an online marketplace that lets other sellers list their products is essential.
Let's explore the exciting benefits, common hurdles, and key features that make a successful marketplace.
Why marketplaces are everywhere
Think about how you shop online. More often than not, you probably end up on a marketplace. Why?
Customers love choice and convenience. We want to find everything we need in one place without hopping from website to website.
According to Statista, global online shopping is set to exceed $4.3 trillion in 2025, and marketplaces grabbed a whopping 67% of all online sales, according to a survey conducted by BCG.
For businesses, a marketplace can help you compete with big players by offering more variety without the headache of stocking it all yourself.
The benefits of a multivendor marketplace
So, how does turning your Zoho Commerce store into a marketplace help you? The benefits are pretty exciting:
More items: You can offer a wide range of products. This means more customers with more reasons to visit your website.
More ways to make money: You can earn from commissions and subscription fees instead of only your products.
Grow bigger, faster, and smarter: Think about bringing in more sellers, reaching new customers, and making your platform even better.
Become a niche leader: A marketplace helps you build a strong brand reputation and become an expert in a niche (for example, custom pet accessories or sustainable home goods).
Boost your online visibility: This means you'll be able to rank higher in search engines, which brings you more free, organic traffic.
What does a multivendor marketplace app do?
For you, the marketplace boss:
Vendor management tools: Add new vendors, approve them, and keep track of their profiles.
Easy control panel: Manage your sellers, supervise their products and orders, and see how much commission you're earning.
Commissions: Earn by setting up commissions or creating a subscription fee model.
Approve products: Keep your marketplace looking consistent and high-quality by reviewing products before sellers list them.
Orders and payments: Streamline orders, manage workflows, and process payments to make sure everyone gets paid on time.
For your sellers:
Seller dashboard: Use a user-friendly interface for managing products, tracking orders, and seeing sales figures.
Easy product listing: Add new items, upload pictures, and update listings quickly.
Order and shipping control: Keep track of orders.
Clear payouts: Add accounts to get paid for product sales.
The future is marketplaces. Don't get left behind.
Stores that have a massive range of products are often loved by customers, and this can be achieved by transforming your store into a multivendor marketplace.
The Zoho Commerce Multivendor Marketplace app integrates with your existing setup. This enables you to welcome new sellers, expand your product range, and boost your earnings. Don't just watch the marketplace trend—be a part of it.
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