This is a guest post by Cloud Sauce
Missed fields in a CRM database can cause several problems for businesses. First, it can make it difficult to track important customer data, such as contact information or purchase history. This makes it challenging to provide good customer service or follow up with customers after a sale.
Additionally, missed fields can lead to inaccurate reporting and insights, which can hamper the effectiveness of marketing and sales campaigns. If critical customer data is missing, it can put the business at risk of violating privacy laws or regulations, too. In short, missed fields in a CRM database are bad for business because they can lead to lost data, inaccurate reporting, and compliance issues.
However, searching for missing data in your CRM, finding correct data, and entering it manually is a mammoth task. Fortunately, it’s something you can now automate. Dataholics, a data cleaning extension for Zoho CRM, can scour through multiple online sources, find the data you need, and automatically populate it into Zoho CRM.
Here are four reasons to have accurate data in your CRM:
1. Improve Customer Service
Good customer service is the lifeblood of any business. It keeps customers coming back, and helps generate word-of-mouth marketing. With correct information, you can provide the best possible service to your customers. You’ll be able to address their needs quickly and efficiently, and resolve any additional problems that arise. In addition, complete data can help you identify trends and patterns, which can be used to improve your customer service even further. In short, accurate data is essential for providing good customer service. Without it, your business will inevitably suffer.
2. Boost Sales
A company’s CRM system is like the brain of its sales operation. It houses all the data sales reps need to know about their leads and customers and serves as the central repository for customer interactions. Without the right data in the CRM, sales reps are flying blind. They might not know which leads are hot or they might have outdated contact information for a key decision maker. Sales reps need to trust that the CRM data is up to date and accurate, so they can focus on selling, closing more deals, and growing the business rather than tracking down customer information.
3. Improve Marketing Campaigns
Your company’s CRM system is a goldmine of data that, when used correctly, can improve your marketing campaigns in many ways. First, it can help identify potential customers. For example, if the CRM includes data on customer purchases, a company can target ads to people who have recently purchased items similar to what they’re selling. Second, accurate data can help create more personalized messages. If a company knows a customer has made multiple purchases from them in the past, they can send them targeted messaging about new products or sale items. Finally, having thorough data that is up to date can determine the success of the marketing campaign.
4. Make Better Management Decisions
Good data is the foundation of any good business decision. When you’re trying to decide which direction to take your company, you need to be able to rely on the data you have to make the best possible choice. Having complete and accurate data in your CRM makes you confident that your decisions are based on sound information. As a result, you’ll be able to make better management decisions that will help take your company in the right direction.
Summing it up
A complete CRM record is like a puzzle. Each piece of information provides another piece of the bigger picture. The more information you have, the easier it is to see the whole picture. When you can see the whole picture, you can make better decisions about how to move forward. If you are looking to update your CRM automatically and effectively, use Dataholics for Zoho CRM to go from having only half the picture to the full story.
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