This is a guest blog post by Poptin.
Pop-ups are incredibly effective website elements for lead generation. They're a versatile tool where you can put any type of content—such as calls to action, discounts, downloadable e-books, and many other enticing offerings—to generate qualified email leads and subscribers.
Here are five tips to get more qualified leads with engaging pop-ups.
ProTip 1: Win more conversions by providing irresistible offerings and creating urgency.
Make your pop-ups more engaging and eye-catching to capture more leads. Exclusive offers increase your chances of converting visitors into leads, especially if you include a timer or count-down to evoke a sense of urgency. Visitors are more likely to give their contact information in exchange for something relevant to them than when pop-ups simply ask for their email addresses.
ProTip 2: Capture the right people at the right time by customizing triggers and pinpointing the perfect targeting rules.
This makes your lead-capture efforts much more efficient. Triggers allow you to show the pop-up based on your specified time or visitor behavior, such as when a visitor has spent a certain amount of time on your page, has scrolled through a number of pages, or has been inactive for a while. This ensures they see your message at the right time and you’re not disturbing anyone’s browsing experience.
ProTip 3: Use exit-intent technology to capture visitors before they leave so you have a chance to convert them into leads or subscribers.
Show an enticing pop-up offer when visitors are about to entirely exit the page. This gives you the opportunity to encourage them to make a decision right then, whether they choose to leave their email address behind in exchange for your offer or just leave immediately.
ProTip 4: Connect via email by using auto-responders once visitors sign up.
This allows you to engage with visitors who sign up through your pop-ups right away. You can choose whether you want to welcome them to your user community, thank them for signing up or even send them a first-time user offer.
ProTip 5: If you haven’t reached your desired goal, don’t hesitate to try A/B testing.
Don’t lose hope if you haven’t reached your initial targets right away. With A/B testing capability, you can improve elements to make them work best for your audience. This way, you’ll capture more leads as you acquire better insights for your lead generation process.
With Poptin, you can choose from different pop-up styles, including light-box, full-screen overlays, or any other types of opt-in forms. Even better, you can integrate Poptin with Zoho CRM to streamline your lead information straight into your CRM.
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