Today, a colleague showed me results of a survey that almost threw me off my seat! It was from a study conducted by CMO Council on how end consumers use social media to connect with brands.
Amongst several things, I noticed that about 47% of respondents had said they expected a response from brands within 24 hours. About 19% expected a response within an hour while another 22% expected an instant response! This goes on to show how important it is for support teams to track their turnaround time.
Using SLAs, Zoho Support already lets you track if a ticket has taken too long to close. However, now, you can even track if the first or any subsequent response has taken too long to happen.
- First, create a custom field.
- Then, set a time-based rule to update it, when a response is delayed.
- Additionally, you can compile a daily report using the same custom field or setup an alert associated with that custom field.
Sounds complicated? Not really! Let's look at a Zoho Support scenario.
Suppose a customer had raised a ticket and our first response was delayed beyond 24 hours, for some reason. Our helpdesk coordinator immediately knows that we've not satisfied that customer enough. So, he can easily ensure we make amends with that customer. It's really convenient for helpdesk coordinators.
So, the next time a response is delayed, you know about it instantly. And, when you compile a report, you know how many times it has happened as well! You can effectively keep an eye on your support team's turnaround time and optimize it wherever necessary.
We really hope this would be of use to you while you try to deliver the best support experience to your customers.
So, what're you waiting for? Respond. Track. Optimize. Improve.