Although critical for business operation, reporting can be challenging. Especially when the software solutions provider doesn’t have the expertise or resources to build an effective reporting tool internally.
When this is the case, businesses should think about opting for a ready made, re-brandable (or white-labeled) business intelligence (BI) solution to complement their existing product or service.
So let’s go ahead and look at some of the key advantages of integrating a white-labeled BI solution.
1. Enabling focus on core business:
In order for a software solutions company to succeed, it must focus all efforts and resources on delivering an outstanding product. A business cannot create and deliver a fantastic product while also focusing on building a full-fledged reporting solution.
A good option for these organizations would be to deploy a seamless SaaS white-label BI solution. This provides users of the organization’s primary product with rich, full-fledged reporting and embedded analytics capabilities under their own branding.
2. Economical and easy to set up:
After completing a few basic technical steps, the customized reporting portal can be finished in as little as 7-10 days.
A modest one-time licensing fee would be applicable for getting the portal set up. You would also need to sign up for a recurring subscription plan that best fits your needs. As the administrator, you’d have complete control of user and data management, while simultaneously giving your customers a feature-rich reporting platform.
3. Offer domain-specific business insights as a service:
Let us consider a digital marketing company that caters to multiple clients, with a primary focus on marketing campaign optimization.
A re-branded tool such as Zoho Analytics would let them easily bring in clients’ data from multiple sources (Google Analytics, Google Ads, Facebook, Twitter etc.), blend it all together, and derive powerful, client-specific insights through charts and dashboards that they can quickly share with their customers.
Users from across the globe could access these reports on demand. In addition, the re-branding capability would give any data-driven business the ability to commercialize their expertise through the power of embedded analytics.
4. Interactive reporting:
Despite its importance, reporting tends to be one of the last features software vendors consider. As a consequence, most in-built prepackaged reports tend to be basic and bland like a set of static tables or charts.
When reporting is handled by an integrated, re-branded SaaS solution like Zoho Analytics, it enables companies to easily create and disseminate rich, dynamic and interactive reports/dashboards to all stakeholders.
Functionalities such as Drill-down, Filtering, Search, Commenting, and Annotations are some of the useful interactivity options such an integration provides, empowering end users to independently explore reports/dashboards and derive key business insights.
5. Collaborative analytics:
Most reporting solutions focus largely on the report creation aspect. But specialized tools push the boundary further by allowing users to collaborate among amongst themselves. This is achieved through features such as report sharing and the capacity for users to add comments/annotations to the reports.
These features can be effectively leveraged through white-labeling. Once users become familiar with these collaborative functionalities, the organization can see immense benefits through enhanced productivity and informed decision-making.
6. Big data analytics:
BI typically involves analyzing historical data as well as data collected on an ongoing basis from various sources. This amount of data stacks up over time. Processing such huge volumes of data requires a scalable and robust supporting infrastructure.
Such levels of power and flexibility are built into the framework of leading BI and reporting solutions like Zoho Analytics, which are designed to efficiently adapt and scale up to match demand.
This enables you to accommodate a constantly growing user base and to process big data without compromising on reliability or efficiency.
7. Regular service updates:
Frequent and effortless product updates are an intrinsic advantage of the SaaS model, where constant innovation is the norm. This is certainly true in the case of Zoho Analytics.
Choosing a re-branded SaaS BI service lets you offer your end-users a constantly evolving reporting and analytical platform that is always up-to-date with the latest advances so your customers stay satisfied and ultimately, stay your customers.
Interested in learning how Zoho Analytics’ white label BI solution can help you? You can refer to this solution primer, or get in touch with us to schedule an interactive demo and discussion.