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Glossary Home

What will I learn?

  1. What is BI Platform
  2. Why are Business Intelligence Platforms Important?
  3. How Does a Business Intelligence Platform Benefit Your Organization?
  4. Key Capabilities to Look for in a BI Platform
  5. Zoho Analytics as Your Business Intelligence (BI) Platform

Glossary Home

What is BI platform? Explained

What is BI Platform

A Business Intelligence (BI) platform is an integrated analytics solution that helps organizations turn raw data into meaningful insights for better decision-making. It brings together data integration, data preparation, analytics, reporting, and visualization capabilities within a single platform, enabling businesses to monitor performance, identify trends, and uncover opportunities across functions. Modern BI software platforms go beyond static reporting by offering self-service analytics, real-time dashboards, AI-driven insights and collaboration features, making data accessible and actionable for both technical and non-technical users at scale.

Why are Business Intelligence Platforms Important?

In today's business landscape, companies deal with a substantial amount of data daily, and this volume is continually increasing. Unfortunately, a significant portion of this data remains untapped. The time and effort required to comprehend this data are considerable, leading to sluggish growth and revenue loss for organizations. BI platforms simplify and streamline this process, making it effortless and efficient. With their advanced analytical capabilities, they enable businesses to extract insights from data within seconds and assist in outlining a future growth strategy. Here's a brief guide to choose a BI tool that's apt for your business requirements

How Does a Business Intelligence Platform Benefit Your Organization?

Customer Insights - Analyzing Customer Behaviour

Understand customer behaviour, including product usage and purchasing patterns. This knowledge helps enhance product usability and adoption.

Improved Organizational Efficiency

With unified business analytics, identify areas of improvement across various departments, creating strategies that amplify overall organizational growth.

Monitoring Financial Health

Business intelligence for finance provides ongoing visibility into key indicators to maintain financial stability and sustain growth.

Market Intelligence - Identifying Potential Opportunities

Identify opportunities to expand within the market. This introduces new revenue streams and sought-after features.

Competitive Intelligence - Outperforming Competitors

Set benchmarks, understand advantages and disadvantages, and identify the unique selling proposition to stand out amongst competitors.

Key Capabilities to Look for in a BI Platform

Data Import and Preparation - Data Management

Data is often scattered across platforms, complicating decision-making. real-time BI solutions can centralize the data, cleanse, prepare, and model it for error-free analysis in quick time.

Advanced Visualizations

BI platforms offer various dynamic chart types for seamless visualization of different data sets.

Conversational Analytics

Every BI platform has embraced Conversational Analytics as a pivotal new trend. It is an interface that allows users to ask questions and receive report-like answers, eliminating the need for technical assistance.

AI Empowerment

Artificial Intelligence enhances the capabilities of nearly every tech product, and BI platforms are no exception. AI in BI platform simplifies tasks like generating SQL queries, writing formulas, and finding external datasets, making data analysis effortless.

Sharing and Collaboration

Sharing and collaboration are integral to an organization's data literacy. Modern BI platforms provide sharing options such as presentations, PDFs, and portals.

Mobile BI

A BI platform lacking a mobile app restricts the potential to access and utilize data with ease. ,Mobile BI dashboards and reports empower users to access information on their mobile devices and tablets conveniently, enabling them to make well-informed decisions while on the move.

Zoho Analytics as Your Business Intelligence (BI) Platform

Zoho Analytics is a modern self-service BI platform designed to help you make better business decisions quickly. It offers end-to-end capabilities, including DataPrep, Ask Zia (conversational analytics), Zia Insights (AI-driven insights), prebuilt reports & dashboards, forecasting, and what-if analysis. To embark on a hassle-free decision-making journey, adapt an effective cloud BI solution like Zoho Analytics

Sign up with Zoho Analytics for a free 15-day trial, start integrating all your data sources, and extract actionable insights from them.