- 16K
Customers
- 3M
Users
Why do you need free BI software?
BI software empowers you to turn raw data into actionable insights and helps you make smarter, data-driven decisions. With all your key metrics in one place, you can track performance, identify trends, and optimize operations seamlessly.
By using Zoho Analytics as your BI software, you can generate real-time reports, visualize complex datasets with interactive dashboards, and collaborate across teams.

Key features available in Zoho Analytics' free plan
For startups and small businesses looking to harness the power of their data, our free BI software offers a feature-rich solution. Designed to accelerate insights at scale, it empowers you to make data-driven decisions.
Seamless data integration
Connect, import, and integrate data effortlessly from spreadsheets, cloud storage, databases, and more.
Automated data sync
Keep your data up to date with scheduled daily imports, so your reports and dashboards always reflect the latest information.
Unlimited reports and dashboards
Create interactive reports and dashboards with no restrictions, so you can visualize your data the way you need.
AI-powered advanced analytics
Derive deeper insights with AI-driven features like predictive analytics, what-if analysis, auto-analysis, and anomaly detection.
Easy collaboration
Easily share reports and dashboards with team members, up to two users. Collaborate and make informed decisions together.
Mobile app
Stay connected to your data anytime, anywhere with dedicated mobile apps for Android and iOS.


Your analysts get...
- Advanced data visualization tools
- Automated data update
- Customizable dashboards
- Easy-to-share reports
- AI-powered insights
Your managers get...
- Performance tracking & KPIs
- Automated reporting
- Trend analysis & forecasting
- Data-driven decision-making
- Seamless team collaboration
Your business becomes...
- More efficient
- Impactful
- Collaborative
- Scalable
- Data-driven
Free BI software comparison
| Features | Zoho Analytics | Microsoft Power BI | Tableau | Qlik | Looker |
| Data connectors | 500+ native data connectors | 400+ data connectors | 120+ data connectors | Extensive integration but require connectors | Easy Google Cloud integration |
| Data preparation | Built-in Zoho DataPrep | Requires Power Query and is more complex | Tableau Prep (sold separately) | Advanced preparation tool often requires coding | Requires Google Cloud Dataflow or third-party tools |
| Self-service analytics | Drag-and-drop user interface | Separate desktop app for creating reports | Advanced visual exploration | Associative exploration | Model-driven analytics |
| Generative AI | Zia AI for insights and NLP queries | Power BI Copilot with limited automation | Ask Data & recommendations | AI-assisted insights | Basic AI features without advanced generative AI capabilities |
| Data modeling | Basic to intermediate | Strong | Strong | Associative engine | Semantic layer |
| Deployment options | Flexible cloud and on-premises deployment | Mostly cloud, on-premises require Power BI Server | Primarily cloud-based with limited on-premises deployment | Both cloud and on-premises are available but difficult to maintain | Cloud only, requires Google Cloud infrastructure |
| Embedded analytics | Available | Available | Available | Available | Available |
| Ease of use | Easy | Intermediate | Intermediate | Intermediate | Intermediate |
| Pricing | Starts at $8/user/month with free trial available. No credit card required | Free tier available. Pro plan starts at $10/user/month, advanced AI via Premium. | Starts at $75/user/month, higher for enterprise licenses | Custom pricing | Custom pricing |
Hear from our happy customers
See all testimonials
Connor Nobert
Director of Analytics and Technology, Pulse LLC"Zoho Analytics gives us a superior edge over Power BI and Tableau, when it comes to the aesthetics of visualization. We're very happy with Zoho's capability."

Steve Dubane
Founder & CEO, Wingman Media"Zoho Analytics created a tremendous amount of value for the agency and takes our relationship with clients to the next level. The preparedness to integrate the data, build alluring visualizations, and its shrewdness have given us the ability to retain clients."

Korvi Rakshand
Founder, JAAGO Foundation"Our main intent was to make data-driven decisions. We use Zoho CRM and Zoho Books and we wanted to precisely analyze every single data point from these apps. So we fell back on Zoho Analytics. The visualization with data precision is impeccable and we are extremely happy with the Zoho suite of products."

ED Levis
Head of IT, NYC Navigator"Data visualization is important for any BI tool. It's great to present data in a way that is meaningful to the audience, helping them quickly grasp the content. That's where Zoho Analytics is very strong. We now analyze our sales, operations, and finance using Zoho Analytics."

Daniel Franey
Director & Shareholder, Courier logistics limited"With Zoho Analytics, the ability to visualize things became easy. Most of my managers now use Zoho dashboards and quickly create reports themselves. Its usability features, like easy drag and drop filters and drill down options, are top-notch."

Ben Smith
Advisor and former COO of Sugarfina"Zoho Analytics is the only product with the right mix of cost and value—with features like data visualization, integration, data blending, collaboration, user filters, drag and drop, geomaps, and much more at an affordable price"

Maurizio Pisana
IT Manager, Caffe Moak"Zoho Analytics—being fast, simple, yet compelling BI software—made our lives easier for importing, integrating, and analyzing data. Visualization is another plus in this product, and dashboards are very appealing"

Connor Nobert
Director of Analytics and Technology, Pulse LLC"Zoho Analytics gives us a superior edge over Power BI and Tableau, when it comes to the aesthetics of visualization. We're very happy with Zoho's capability."

Steve Dubane
Founder & CEO, Wingman Media"Zoho Analytics created a tremendous amount of value for the agency and takes our relationship with clients to the next level. The preparedness to integrate the data, build alluring visualizations, and its shrewdness have given us the ability to retain clients."

Korvi Rakshand
Founder, JAAGO Foundation"Our main intent was to make data-driven decisions. We use Zoho CRM and Zoho Books and we wanted to precisely analyze every single data point from these apps. So we fell back on Zoho Analytics. The visualization with data precision is impeccable and we are extremely happy with the Zoho suite of products."

ED Levis
Head of IT, NYC Navigator"Data visualization is important for any BI tool. It's great to present data in a way that is meaningful to the audience, helping them quickly grasp the content. That's where Zoho Analytics is very strong. We now analyze our sales, operations, and finance using Zoho Analytics."

Daniel Franey
Director & Shareholder, Courier logistics limited"With Zoho Analytics, the ability to visualize things became easy. Most of my managers now use Zoho dashboards and quickly create reports themselves. Its usability features, like easy drag and drop filters and drill down options, are top-notch."

Ben Smith
Advisor and former COO of Sugarfina"Zoho Analytics is the only product with the right mix of cost and value—with features like data visualization, integration, data blending, collaboration, user filters, drag and drop, geomaps, and much more at an affordable price"

Maurizio Pisana
IT Manager, Caffe Moak"Zoho Analytics—being fast, simple, yet compelling BI software—made our lives easier for importing, integrating, and analyzing data. Visualization is another plus in this product, and dashboards are very appealing"




