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About this Masterclass

O3M Directional Marketing, pioneers in digital marketing in India and US, are joining with Zoho Inventory to bring you a master class that will help you understand cutting-edge ways to market your products online.

Discover how Zoho and Google Shopping help drive digital success, actionable strategies for effective digital marketing, and increased brand and product awareness online, and how you can leverage these powerful platforms.

Register now for your choice of sessions using the links below.Each session will be 45 minutes long, including 15 minutes for Q&A. We will have two sessions each day with a 15-minute break in between, for a total of four sessions in this digital marketing master class.

SESSION: 1

The Indian Oppurtunities + SEO

How tech is enabling digital success and what you need to know to capture it.

Key Takeaways

1. Learn more about the digital oppurtunity in the Indian market.
2. Find out the best practices for increasing your business share in the Indian ecommerce segment.
3. Understand the content trick: efficiently managing your spending with Search Engine Optimization.

SESSION: 2

Google Ads + Google Analytics

Effective planning with a holistic view towards increasing your website's organic visitor traffic for success and efficiency.

Key Takeaways

1. Make better spending decisions with ad analytics.
2. Discover Google Ads and the current field of digital advertising.

SESSION: 1

Digital Marketing and Beyond

The basics and how Zoho makes digital marketing even more measurable.

Key Takeaways

1. Find out the different types of digital marketing and how they play an important role in your online business.
2. Impress the right folks with social media marketing.
3. Learn about the PPC (Pay Per Click) model and monitoring the right conversions.

SESSION: 2

Google SmartShopping + Zoho

Effective management of shopping campaigns online at scale.

Key Takeaways

1. Generate efficient conversions for your business with SmartShopping campaigns.
2. Save time with Google SmartShopping and Zoho Inventory product feeds.
3. Learn the mantra that engages the right audience in 15 days.

Speakers

Rob Peck

Director,
O3M Directional Marketing

Swati Mishra

Partner Manager,
Google

Salman Nazar

Product Expert,
Zoho Inventory