Your homepage is often a visitors' first impression of your business. It needs to capture their attention, draw them in, and move them along their customer journey.


Best Homepages: Five Examples for Design Inspiration

Web design is more of an art than a science. If there were one perfect form of a homepage or a store catalog, we would never see any of the wonderful... Read more

Introducing the Business Website Homepage

Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more

Identifying the Customer Personas and Keywords for Your Homepage

As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more

Cultivating a Diverse Set of Visitor Journeys

Think about all the websites you visit in a day, and your reasons for doing so. Your intentions may include education, reference, satisfying... Read more

Optimizing Your Homepage for Mobile Users

You probably don’t need to be reminded about the statistically massive number of mobile phone users worldwide (a number expected to surpass 5... Read more

Using Images and Videos on Your Company Homepage

Based on your own personal experience as an internet user, it shouldn’t surprise you to hear that the vast majority of us are visual—and that, as... Read more

Homepage Checklist

Now it’s time to sit down and start mapping out your own homepage. We recommend you keep this checklist nearby to ensure you don’t leave out any... Read more