Web design is more of an art than a science. If there were one perfect form of a homepage or a store catalog, we would never see any of the wonderful... Read more
Homepages
Your homepage is often a visitors' first impression of your business. It needs to capture their attention, draw them in, and move them along their customer journey.
Chapters
Introducing the Business Website Homepage
Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more
Identifying the Customer Personas and Keywords for Your Homepage
As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more
Cultivating a Diverse Set of Visitor Journeys
Think about all the websites you visit in a day, and your reasons for doing so. Your intentions may include education, reference, satisfying... Read more
Optimizing Your Homepage for Mobile Users
You probably don’t need to be reminded about the statistically massive number of mobile phone users worldwide (a number expected to surpass 5... Read more
Using Images and Videos on Your Company Homepage
Based on your own personal experience as an internet user, it shouldn’t surprise you to hear that the vast majority of us are visual—and that, as... Read more
Homepage Checklist
Now it’s time to sit down and start mapping out your own homepage. We recommend you keep this checklist nearby to ensure you don’t leave out any... Read more