Your About Us page is where you get to tell the story of your brand. In a competitive market, a story can set you apart. But you can’t rely on your... Read more
About Us Pages
A good About page can display company values, tell your business's unique story, and show social proof that makes customers want to buy. Learn how to do all of that with our guide.
Chapters
Introducing the About Us Page
The About Us page is only an afterthought for the majority of business websites. And that’s a shame, since it’s often one of their most frequently... Read more
Positioning Your About Page
Not sure how to position your About page? Not sure how to structure the content? Not sure what to include, which details to highlight and which to... Read more
Choosing the Right Language and Tone for Your About Page
Consider how you’d speak to visitors walking into your store if you were doing business in the pre-internet age. What would your face-to-face... Read more
Telling Your Business Story Through the About Page
Once you’ve identified your target audience, and once you’ve articulated what you can do for them, give them what all readers crave: Give them a... Read more
Improving Engagement and Conversions on Your About Us Page
The copy you incorporate into your About Us page is critical to drawing visitors, prospects, and customers further down your sales funnel, or... Read more
About Us Page Checklist
Hopefully at this point, you’ve spent some time doing the deep thinking about what your business is really up to: what its core values are; why it... Read more