Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your... Read more
Positioning
Introducing the Business Website Homepage
Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more
Identifying the Customer Personas and Keywords for Your Homepage
As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more
Introducing the About Us Page
The About Us page is only an afterthought for the majority of business websites. And that’s a shame, since it’s often one of their most frequently... Read more
Creating Compelling FAQ Content
“Frequently asked questions” isn’t code for something more complex. It doesn’t refer to the questions you wished your prospects were asking... Read more
Cultivating a Diverse Set of Visitor Journeys
Think about all the websites you visit in a day, and your reasons for doing so. Your intentions may include education, reference, satisfying... Read more
Introducing Customer Testimonials
Testimonials are among the most powerful and economical tools you have in your marketing toolbox—and on your website. Nielsen’s Global Trust in... Read more
Determining Your Blog's Ideal Reader
If your business is hosting a website, your goal is most likely to have that site seen by the highest number of prospects possible. In part, this is... Read more
Positioning Your About Page
Not sure how to position your About page? Not sure how to structure the content? Not sure what to include, which details to highlight and which to... Read more
Choosing the Right Language and Tone for Your About Page
Consider how you’d speak to visitors walking into your store if you were doing business in the pre-internet age. What would your face-to-face... Read more