How to Write Your Mission, Vision, and Values Statements

Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your... Read more

Introducing the Business Website Homepage

Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more

Identifying the Customer Personas and Keywords for Your Homepage

As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more

Introducing the About Us Page

The About Us page is only an afterthought for the majority of business websites. And that’s a shame, since it’s often one of their most frequently... Read more

Creating Compelling FAQ Content

“Frequently asked questions” isn’t code for something more complex. It doesn’t refer to the questions you wished your prospects were asking... Read more

Cultivating a Diverse Set of Visitor Journeys

Think about all the websites you visit in a day, and your reasons for doing so. Your intentions may include education, reference, satisfying... Read more

Introducing Customer Testimonials

Testimonials are among the most powerful and economical tools you have in your marketing toolbox—and on your website. Nielsen’s Global Trust in... Read more

Determining Your Blog's Ideal Reader

If your business is hosting a website, your goal is most likely to have that site seen by the highest number of prospects possible. In part, this is... Read more

Positioning Your About Page

Not sure how to position your About page? Not sure how to structure the content? Not sure what to include, which details to highlight and which to... Read more

Choosing the Right Language and Tone for Your About Page

Consider how you’d speak to visitors walking into your store if you were doing business in the pre-internet age. What would your face-to-face... Read more