Now that you understand what marketing automation is and what goes into building a plan for it, let’s talk about what it all looks like in... Read more
Marketing Channels
Marketing Channels: Cross-Channel Marketing Strategies and Examples
Cross-channel marketing goes hand-in-hand with marketing automation. As you may have guessed, it involves using more than one channel at a time, but... Read more
5 Guidelines for A/B Testing Your Email Campaigns
Out of all the different platforms available, email marketing has been shown to consistently generate among the highest returns on investment. Some... Read more
Email Marketing Automation: Five Examples & Workflows
When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as... Read more